Today we’d like to introduce you to Michael Limm.
Hi Michael, so excited to have you with us today. What can you tell us about your story?
elago got its start in a small one-room office located in San Diego, California during 2002. The CEO of elago noticed a lack of well-designed and useful accessories for tech products and decided to create his own. When the first iPhone was released, elago was one of the first companies to create accessories for Apple products. Throughout the years, elago can be credited for a lot of different innovation in the accessory market – like the creation of the first metal mobile phone stand and dual-toned phone cases. As a design company, elago constantly creates and innovates in the field – leading to registrations of over a hundred different design patents and nine different intentional design awards. What was once a small company now has grown to distribute elago products to over nine different international design awards.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Every obstacle or challenge is an opportunity to evolve and grow. COVID-19 had unique challenges for all businesses, but we looked at it as an opportunity to expand our growing business. We went all-in on e-commerce and expanded our online channels as much as possible.
Aside from the pandemic, others have constantly copied our innovative designs. Due to these issues, we have patented all of our unique creations to ensure quality for each product that the customer receives and help our brand grow as a design company.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I have been with the company for over fifteen years and started at the bottom to work my way up. I’ve worked in every department over my tenure with the company which is why I was offered the position of General Manager. As the General Manager, I restructured our marketing strategies which is one of the factors that lead to our growth from a six-digit revenue company to almost 8 digits in 4 years!
Do you have recommendations for books, apps, blogs, etc.?
e-Commerce resources come in many different ways, but I have found that attending seminars and other in-person events are very helpful in understanding and keeping up with the latest trends.
Outside work, I am an avid rock climber and have dedicated my life in perfecting the craft.
Contact Info:
- Website: www.elago.com
- Instagram: https://www.instagram.com/elago_official/
- Youtube: https://www.youtube.com/elago_official
- Other: www.amazon.com/elago
Image Credits
elago
