Today we’d like to introduce you to Sarah Scharaf.
Hi Sarah, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my career right after graduating with a graphic design degree, diving into the world of creative design and strategy. Early in my career, I tackled a variety of roles that helped me understand both the artistic and business sides of the industry. This mix of experiences paved the way for me to lead projects that blended innovative designs with strategic goals. I founded Form Creative driven by my love for creativity and my desire to innovate. At Form Creative, I focus on putting together the perfect team for each project, adapting to what our clients need. This approach allows us to handle projects carefully and creatively, leading to great results and making a name for ourselves in the field.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The journey with Form Creative has not always been smooth. In the beginning, balancing the intricate demands of creative execution, networking, and business management posed significant challenges. Wearing multiple hats was essential—it’s all about the hustle to make dreams a reality. However, each obstacle presented a valuable learning opportunity, allowing us to refine our processes and improve our delivery. This ongoing learning process has significantly strengthened our ability to handle diverse projects and consistently exceed client expectations. We learn a lot and continue to grow every day.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
From a young age, I’ve been deeply inspired by the beauty that surrounds us—from the elegant strokes of calligraphy to the vivid colors of sunsets. This appreciation for visual artistry led me to a career where I could channel my passion into tangible creations. My expertise now spans branding, digital design, and print media, each project tailored uniquely to breathe life into a client’s vision. Known for my meticulous attention to detail and a nuanced understanding of aesthetics, I transform concepts into visually compelling stories that captivate and resonate.
I am most passionate about branding because it forms the foundational story that every other creative element builds upon. For me, branding is more than just aesthetics; it’s about weaving a deep narrative that captures the essence of a company, connecting emotionally with the audience. My approach combines my lifelong love for art and my keen eye for detail, enabling me to craft brands that resonate deeply with consumers.
If you had to, what characteristic of yours would you give the most credit to?
The most crucial characteristic to my success is my adaptability. In the fast-paced world of creative design, being able to quickly adjust to new challenges, client needs, and industry trends has been essential. This flexibility allows me to approach each project with fresh eyes and a tailored strategy. This ability to pivot and innovate under various circumstances has been instrumental in maintaining high standards of work and fostering lasting relationships with clients.
Pricing:
- Brand Identity starting 8K
- Website starting 10K
Contact Info:
- Website: https://itsformcreative.com/
- Instagram: https://www.instagram.com/itsformcreative/
- Facebook: https://www.facebook.com/itsformcreative/
- Linkedin: https://www.linkedin.com/in/sarahscharaf?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Youtube: https://www.youtube.com/@itsformcreative
