Dr. Joy Francisco shared their story and experiences with us recently and you can find our conversation below.
Joy, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What do you think others are secretly struggling with—but never say?
I think many people are secretly struggling with the weight of their responsibilities and emotions, but they don’t say anything because asking for help can feel vulnerable, uncomfortable, or even like a burden to others. There’s often a quiet pressure to appear strong and capable, so struggles remain unspoken. Yet, underneath, many are longing for connection and support—they just don’t always know how to ask.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Dr. Jocelyn Francisco, and I am a psychologist dedicated to supporting individuals and families through healing and growth. Alongside my clinical work, I co-founded Little Yellow Jeepney, a children’s book publishing imprint I started with my husband. We create stories that celebrate Filipino and Lao culture, family, and food—sharing traditions that are often missing from mainstream publishing.
What makes our work unique is that it’s both professional and personal. As parents and as part of a multicultural household, we wanted our children to see themselves reflected in the books they read. Currently, we’re focused on re-printing four of our titles that have sold out and continuing to expand our catalog with stories that preserve both language and heritage, spark cultural pride, and build belonging.
Amazing, so let’s take a moment to go back in time. What breaks the bonds between people—and what restores them?
What often breaks the bonds between people is silence—when hurt, misunderstandings, or unmet needs go unspoken and are left to grow into distance. Fear of being vulnerable can make us pull away instead of leaning in.
What restores connection is choosing to lean in with curiosity—seeking to understand rather than to defend. When we listen with openness, meet one another with empathy, and allow honesty to flow without judgment, trust begins to return. In that space of curiosity and compassion, bonds can be repaired and strengthened.
If you could say one kind thing to your younger self, what would it be?
If I could say one kind thing to my younger self, it would be: No one has it all figured out, and you are doing your best. Be compassionate with yourself along the way—your growth, mistakes, and learning are all part of the journey. You’re becoming exactly who you’re meant to be.
Next, maybe we can discuss some of your foundational philosophies and views? What’s a cultural value you protect at all costs?
A Filipino value I protect at all costs is bahala na. It’s often translated as “come what may” or “whatever will be, will be,” but at its heart, it’s not about giving up—it’s about acceptance. Bahala na means stepping into uncertainty with faith, resilience, and trust, while focusing on what is within my control. It reminds me that I can prepare, act, and show up fully, but I don’t have to carry the weight of controlling every outcome.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. When do you feel most at peace?
Apart from when I’m asleep, I feel most at peace when I’m fully present in the moment—whether that’s sharing a meal with loved ones, walking outdoors, or sitting quietly with my thoughts. It’s in those times when I’m not rushing toward the next task, but simply noticing the little details around me, that I feel grounded, grateful, and at ease.
Contact Info:
- Website: www.littleyellowjeepney.com, www.jfranciscophd.com
- Instagram: @littleyellowjeepney
