Today we’d like to introduce you to Allison Bradley Erica Wade.
Hi Allison Bradley, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Erica and I started as members at Burn Boot Camp in Charlotte, NC. Within our first week, we were hooked. Not just because the workouts were effective, but because of the community and the way the staff made us feel supported and seen. That experience changed our lives so much that we decided to share the same experience with others. Neither of us had owned a business before, but we knew this was something worth leaping for. We opened our first location in Oceanside, CA, in March 2020, just two weeks before COVID shut us down. It was a tough start, but we adapted quickly, moving to virtual training, outdoor camps, and finding any way possible to stay connected with our members. That consistency and determination helped us build trust and loyalty, and it’s what has carried us forward to now owning multiple locations in San Diego County.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Opening two weeks before the COVID shutdown meant we were immediately navigating uncertainty and strict California restrictions. There were times we didn’t know if we’d make it. We had to pivot to virtual camps overnight, move equipment outdoors, and run workouts in our parking lot.
We faced the typical challenges of being first-time business owners. Learning everything from payroll to marketing to leading a team, all while delivering a high-quality product every single day. But those struggles forced us to be creative, adaptable, and deeply connected to our community, which became the foundation for our growth.
Alright, so let’s switch gears a bit and talk business. What should we know?
Burn Boot Camp is a 45-minute, high-intensity strength and conditioning program designed for all fitness levels. We’re known for our personal training in a group setting, where members get individualized training during every workout. We also offer 1:1 Focus Meetings with our trainers to set goals, track progress, and educate members on nutrition guidance at no extra cost.
One of the things that sets us apart is our complimentary childwatch, which makes it possible for busy parents to prioritize their health. But more than the workouts, we’re about the community. Our mission is to ignite global health transformation by empowering women and their families to maximize the quality of their lives. We believe that when you build strong communities and empower people with confidence, you create a ripple effect that positively impacts everyone around them.
What I’m most proud of is how our brand truly changes lives, not just physically, but mentally and emotionally. We’ve created spaces where people feel supported, confident, and capable, and that’s the heartbeat of everything we do.
What has been the most important lesson you’ve learned along your journey?
You can’t do it alone. The success of your business will always come back to the people. Your team, your members, your community. Invest in them, listen to them, and value them. And just as important: be adaptable. The plan you start with will rarely be the plan you stick to. Challenges will force you to pivot, and that’s not failure; it’s part of growth. If you stay anchored to your mission but flexible in your approach, you’ll find a way forward every time.
Pricing:
- 6 month membership $197/m
- 12 month membership $181/m
- Drop in rate $27
- Free 3 day trial
Contact Info:
- Website: http://burnbootcamp.com/oceanside-ca & http://burnbootcamp.com/poway-ca
- Instagram: Burnoceansideca & Burnbootcamppowayca
- Facebook: https://www.facebook.com/burnbootcampoceansideca & https://www.facebook.com/burnbootcamppowayca
- Yelp: https://www.yelp.com/biz/burn-boot-camp-oceanside-oceanside & https://www.yelp.com/biz/burn-boot-camp-poway-poway-2
