Today we’d like to introduce you to Marc Mendelsohn.
Hi Marc, thanks for joining us today. We’d love for you to start by introducing yourself.
Tiny Rituals began as a true family passion. Founded by Marc Mendelsohn, and now carried forward with the support of his sons, Benn and Sam, the business is rooted in a second-generation love of crystals. What started as a shared appreciation for the beauty and energy of gemstones has grown into a brand dedicated to helping others discover the same sense of connection, balance, and meaning.
Marc personally sources only the finest, premium-quality crystals from some of the most beautiful parts of the world, ensuring that every stone carries its authentic energy and natural brilliance. His wife, Janet, is the founder of Sivana, a sister brand that offers beautiful clothing made from soft, luxurious, and sustainable fabrics like bamboo. Together, the Mendelsohn family has created something truly special—two complementary brands, each fully curated by family and rooted in their shared devotion to spirituality, style, and conscious living.
At Tiny Rituals, our mission is to inspire our customers to begin their own rituals—whether through the healing energy of crystals, the intention behind our collections, or simply by embracing small, mindful practices that bring balance and meaning into everyday life. Over time, we’ve grown into a community of people who share these values, finding harmony and growth through one tiny ritual at a time.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Like any meaningful journey, it hasn’t always been a smooth road. One of our biggest challenges has been balancing growth while staying true to our mission. As a family business, we’ve had to wear many hats—from sourcing the highest-quality crystals to building partnerships that give back—while making sure every decision reflects our values of authenticity, spirituality, and purpose.
Another challenge has been raising awareness about the deeper meaning behind what we do. For us, it’s never been just about jewelry, but about inspiring people to create their own rituals and making a difference in the world. Educating customers on the quality of our gemstones and the impact of our charitable initiatives has required persistence and storytelling.
What keeps us moving forward is knowing that every obstacle has made us stronger. We’re most proud that despite the challenges, we’ve built not just a brand, but a community of people who believe in intention, giving back, and finding balance—one tiny ritual at a time.
We’ve been impressed with Tiny Rituals , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Tiny Rituals, we are more than a jewelry/ crystal brand—we are a purpose-driven business built on intention, meaning, and giving back. Our specialty is creating spiritual gemstone jewelry crafted from grade AA or better gemstones, chosen for their quality, clarity, and healing properties. Every piece is designed to help you connect with your own rituals—whether you’re seeking balance, protection, love, or strength.
What truly sets us apart is our mission. Since the very beginning, we have been committed to making a positive impact in the world. In 2007, after witnessing firsthand the malnutrition affecting children in impoverished communities in India, we made a promise to help. That’s why with every Tiny Rituals purchase, we donate 10% of profits to fight Vitamin A Deficiency Disorder (VADD) by supplying vital nutrients to children in need through our partnership with SevaChild International. In addition, another 10% of profits supports charitable and environmental initiatives that help protect both people and the planet.
We are most proud that every order has a purpose—allowing our customers to feel the difference while making one. Tiny Rituals is for those who seek meaning, are inspired by intention, and are connected by ritual. Our mission is simple: to protect children in need and inspire our community to embrace small, mindful practices that create balance and harmony in their lives.
By choosing Tiny Rituals, you’re not just wearing jewelry—you’re joining a movement that blends beauty, spirituality, and compassion to make the world a better place.
Are there any books, apps, podcasts or blogs that help you do your best?
We believe in lifelong learning and inspiration through mindful resources. One of our favorite platforms is our own Tiny Rituals Blog, where we share guidance on crystal healing, mindfulness practices, and ways to bring more intention and balance into everyday life. It’s a space designed to help our community connect deeper with their rituals and the meaning behind their gemstones.
Beyond our own work, we’re continually inspired by books like The Power of Now by Eckhart Tolle and The Untethered Soul by Michael A. Singer, both of which encourage presence, awareness, and inner growth. We also love using apps like Insight Timer for meditation and intention setting.
Together, these resources — along with the energy of our crystals — keep us grounded, inspired, and connected to our mission of helping others live more intentionally.
Contact Info:
- Website: https://www.tinyrituals.co
- Instagram: https://www.instagram.com/tinyrituals.co/
- Facebook: https://m.facebook.com/tinyrituals/
