Today we’d like to introduce you to Nathan Ball.
Hi Nathan, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I launched UNSHOOK almost three years ago and it’s been a wild ride ever since. When starting this brand, there was nothing more important than creating a company that stood for something, so, UNSHOOK set out to electrify the world through our Disaster Tested designs. Designs that express how people turn their struggles into strength every day.
The first time UNSHOOK was available to the public we released one t-shirt design. It’s crazy to look at where the team is now, with two full-sized collections and four fashion shows, it’s been three straight years of constantly providing as much value as possible by making fashion for people who are Disaster Tested.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Nothing ever comes easy. Just like any business, running a fashion company has its unique set of challenges. One major hurdle is the large amount of competition because a countless number of new clothing brands are being created every day. Standing out amongst the competition has been a rewarding battle, and UNSHOOK has been able to do so because we never accepted the traditional definition of a clothing brand.
My team and I have spent countless hours brainstorming new methods that are far past traditional formats that many other clothing brands are following. In order to provide an experience to people that they’ve never had before, we have to think of things that no one ever has before. Creating these experiences with limited budget and resources and then doing it all over again is the cycle that has brought many failures and many successes to the UNSHOOK. We will continue to push the envelope past what some may call impossible in order to give you more than you could ever expect.
Appreciate you sharing that. What should we know about UNSHOOK?
I am most proud of the community that UNSHOOK has built. Never before have I seen so many people excited to express their pain and use it as energy to achieve their dreams. We are creating an aesthetic and style that defines what it means to look UNSHOOK, but even more importantly, we are growing a community of people who define exactly what it means to be UNSHOOK.
Can you talk to us a bit about the role of luck?
I have endured several failures, mistakes, and setbacks in addition to many victories and amazing moments. I have only ever taken personal responsibility for the things that go wrong and I have always praised those on my team whenever we accomplish something incredible. Luck, chance, odds… they cannot be controlled. However; every action we make can bring us closer to what we’re trying to achieve, and by taking manners into your own hands, any amount of “bad luck” has no chance against you.
Pricing:
- Lowest-price item: $20
- Highest-price item: $95
- T-shirts: $25-30
- Hoodies: $55-65
- Outerwear: $70-95
Contact Info:
- Email: voltage@unshook.com
- Website: https://unshook.com
- Instagram: https://instagram.com/unshook
- Facebook: https://www.facebook.com/unshookclothing
- Twitter: https://twitter.com/unshookclothing
- Youtube: https://www.youtube.com/channel/UCJALOG8WBV_Iwqh-GPPIthw
Image Credits:
Ryan Joseph
Adrian Tapia
