Today we’d like to introduce you to Stacey Staley.
Hi Stacey, we’d love for you to start by introducing yourself.
I came to San Diego with my husband in August 2021 from Toronto, Canada, as a business investor. I purchased BLUXOM with a vision to revamp it into the luxury beauty and wellness brand I believed it could be. We have been focusing on retail for a large part of that time- partnering with brands that align with our core values, launching an e commerce site and developing products under the BLUXOM brand. I have spent the last part of 2023- present getting re-certified in California as a cosmetologist, and I am thrilled that when we open the Carmel Mountain location in April, I will be offering hair extensions and coloring/blonding services- the very thing that made me a successful hairstylist in Canada!
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Smooth? Absolutely not! I’d be delusional if I said it was! Buying an existing business, a global pandemic, an overall shift in the industry as a result of the pandemic, not having my 20+ year hairstyling license recognized and having to attend cosmo school as a 42-year-old and oh yeah, I almost forgot- immigrating to another country! It has been a lot for myself and my husband. A lot of stress, a lot of tears, to be brutally honest. We almost gave up and packed up and went back to Canada multiple times. But we didn’t, we have been there for each other pulled our bootstraps up, and kept going. Finally in 2024, we can see the light at the end of the tunnel and our hard work is paying off. And we have learned so much on this journey! We have loyal customers who love BLUXOM and our products, and I have already created a demand for my services through social media and grassroots marketing when I will be offering them when I am licensed and open in April. Sometimes, life has to come undone for it to all come together again.
Appreciate you sharing that. What should we know about BLUXOM?
BLUXOM is a beauty and wellness brand offering clean and conscious products and soon services. We retail brands that align with our values and are performance driven and value added. Under our own brand, we offer candles, body oils, hair scrunchies and soon will be adding body wash and lotion.
What you can expect from the services we will be offering later this year and what sets me apart is my experience and commitment to customer service. I have been a licensed hairstylist in Canada for 24 years, I specialized in blondes and extensions for the majority of that time and opened Canada’s first salon specializing in blondes, called BLONDE in 2006. I am known for being a great communicator, setting realistic expectations with my clients, providing consistent results while maintaining and improving hair health, obviously doing great blondes and extensions, and providing excellent service in a welcoming and warm environment because I truly care about you and your hair, and I am passionate about serving others.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
They can email me stacey@bluxom.com or DM me @bluxom or my hair account @makemeblonde
Pricing:
- Our products start at $36+
- Service pricing will be by consultation
Contact Info:
- Website: bluxom.com
- Instagram: @bluxom
- Facebook: @shopbluxom
Image Credits
Ally May Chadwick
Everglow Photography
