Today we’d like to introduce you to Alexandra Berkowitz.
Hi Alexandra, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’m an intellectual property attorney. That means I protect trademarks – names and logos – and copyright – original content. I fell in love with IP when I visited the World Intellectual Property Headquarters in Geneva, Switzerland while in undergraduate. After graduating, I worked as an IP paralegal for a brief time before attending law school at the University of San Diego School of Law.
After law school, I worked as an contract attorney for several local firms before landing a role as Partner at a local boutique practice. As a contract attorney and partner, I learned more about trademark and copyright practice, and was emboldened to open my own firm, Iconic Inc.
I’m deeply connected to the community in San Diego and nationally through my involvement with San Diego Regional Chamber of Commerce, the International Trademark Association, and the California Lawyer’s Association. I was also recognized in the 2025 edition of Marquis Who’s Who in American Law.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I left my last position with three clients. Client acquisition is always tough when you’re starting out, but I’m grateful to say that I’ve more than tripled that number today, only 6 months in.
I also experience a lot of anxiety. I combat this by being active, taking walks in Penesquitos Canyon Preserve and going to the zoo frequently. I work on business development activities to stay busy, and I endeavor to become a better attorney and business owner.
Thanks – so what else should our readers know about Iconic Inc.?
With strategic insight gleaned from almost a decade as an intellectual property attorney, I guide businesses of every size through the process of brand protection in the U.S. and worldwide. My services include availability searching to make sure a brand is clear, as well as trademark and copyright registration, enforcement and strategy, IP licensing, tech transactions, and online takedown actions.
I recognize budget constraints that businesses face. That’s why I offer competitive, value-based pricing and fixed fees to ensure that every dollar clients invest in protecting their IP is maximized with solutions strategically tailored to your business. I collaborate with clients to create a multiphase plan that prioritizes the most impactful filings and enforcement actions at each stage of business growth.
What sets me apart is my commitment to being accessible, reliable, and pragmatic. That means I make sure clients understand their options and give them the likely outcomes – so that they can make decisions that won’t exceed their budget or waste their time. I also take the time to simplify complex matters by explaining not just what someone should do, but why it matters to their business.
So maybe we end on discussing what matters most to you and why?
One of the most important things to me is freedom. To me, freedom means the ability to go on walks or to the zoo, to prioritize my family and my health, and to not become so bogged down in work that I forget the big picture – we work to live, we don’t live to work.
Contact Info:
- Website: https://www.iconic-iplaw.com
- LinkedIn: https://www.linkedin.com/in/asberkowitzesq/
Image Credits
Trinidy Cortez
