Today we’d like to introduce you to Brian Pitilli.
Hi Brian, please kick things off for us with an introduction to yourself and your story.
I became the new owner of CrossFit Ocean Beach on January 1, 2020. I’ve always dreamed of owning my own gym, and it finally came true. CFOB was a struggling gym in terms of process, operation, membership, and daily function. I quickly got to work on improving those areas and building the gym to match my vision. It was quickly stopped as covid forced us closed about 2.5 months later.
Everything was put on hold, and the only mission and vision was to survive as a business. It was very touch and go in the beginning as I was not only new to owning and operating the business but was also new to all the members that were there previous to me. Through hard work and determination, I was able to last through the shutdown and the following year of ups and downs with business dealing with rules doled out by the city and state.
I really look at 2022 as the first year in which I am actually able to operate the gym as I like and am able to put my mission and vision to work.
Our Mission: To get our clients results through coaching
Our Vision: To grow CrossFit Ocean Beach to a gym that allows its staff to build meaningful fitness and nutrition-based careers within its space.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Not being a member prior to buying the gym is a huge hurdle to overcome. Nobody knows anything about you, and now within a day you are 100% in charge. Also stepping into an existing culture and trying to steer it into the direction you want is no easy task. It took small steps and support from existing and new members, as well as surrounding myself with the right staff to help make it happen.
Appreciate you sharing that. What should we know about CrossFit Ocean Beach?
At CrossFit Ocean Beach, we change lives through fitness on a daily basis. CrossFit Ocean Beach is a members-first gym with a focus on helping you achieve the results you want through attentive coaching, education, and programming, in a highly positive environment.
Every member who walks through our doors becomes a priority on day one. We are a coaching-first gym in that we guide our members to get them to achieve the results that they came into our gym wanting. We do this primarily through functional fitness or function movements. This allows us to move our bodies the way they are designed to move, which directly affects your performance outside the gym. We like to think of our training as general physical preparedness. Working hard inside the gym so that you can go and crush life on the outside.
The goals for our members are just as varied as our workouts and movement. We have everyone from professional athletes to grandparents working out side by side in our CrossFit group classes on a daily basis.
CrossFit likes to say that “our needs differ by degree not kind,” which is just another way of saying the we are all doing the same workout, but the movements/intensity might be scaled based on the individual. But we are all looking to achieve the same stimulus or end result.
It is worth mentioning that CrossFit is an affiliation, NOT a franchise. What goes on in individual CrossFit gyms is up to that particular gym and their owner or head coach. We do not consider ourselves a competitive based gym where we are training our athletes to go to the CrossFit games. Instead, we are training our athletes of all ages, shapes, and sizes to crush life through training functional movements in a coached environment.
All new members that have never done CrossFit before take part in our On-Ramp Program. This consists of 3, 1-on-1 sessions with myself or one of my coaching staff where we teach you the foundational movements of CrossFit. This allows all new members to confidently assimilate into group classes and meet their goals.
We also help our members achieve their goals through personal training and nutrition coaching. All of which is done on an individual basis as it is definitely not one size fits all.
Contact Info:
- Website: https://crossfitob.com/
- Instagram: https://www.instagram.com/crossfitob/?hl=en
- Facebook: https://www.facebook.com/crossfit.oceanbeach
