Today we’d like to introduce you to Cody Moore.
Hi Cody, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
When I started my entrepreneurial journey, I wanted to initially open a tackle shop for fishing. Once I made a business plan, I realized that I would have a lot more fun with the clothing and textiles department. Upon looking into the kind of material I wanted to offer customers for apparel, I couldn’t stop thinking about making my own clothing and eventually blending my own fabric to give my business the competitive edge over my competitors. All in all, late 2019, I decided I wanted to start a new clothing brand with a competitive edge by trademarking my own fabric blend and providing my valued customers with a brand they’ve never seen.
My passion was in aviation at the time, And I currently still work in aviation, but my clothing brand “Auth Outfitter” is my overall favorite. I never think it’s work at all. I think doing what I do in Auth Outfitter is so close to what I do on aircraft, such as the process behind making you work stand out when completed, and it’s all in the prep job.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The road has not been so smooth for me the whole time. I am grateful for me struggles, but I could have done without a few of them. The first bump in the road was finding out how bug and where design placement was on all different size shirts. This process took about 2 months. I ended up with a great design placed perfectly in the end, but I tested and trashed about 35 shirts of all sizes. The second and most memorable struggle was launching my clothing brand’s website. I overanalyzed my creativity so much that my website design changed 6 times. I didn’t have a background in web design, so it was hard trying to figure out what I wanted my website to do and look like.
Alright, so let’s switch gears a bit and talk business. What should we know?
Auth Outfitter is a creative brand that believes in a future where people all around the world embodies the harmonious fusion of authenticity, quality, and elegance. We specialize in clothing and apparel accessories. At this moment we offer casual streetwear apparel and a collection targeting the sport fishing market called AO PELAGIC. We will be known for the quality of our fabric when we launch our line with our trademarked fabric.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out.
I would advise planning at least 6 months in advance for everything aspect of the business. In the clothing industry, I would recommend having Multiple sources for manufacturers.
Contact Info:
- Website: www.myauthoutfitter.com
- Instagram: www.instagram.com/auth_outfitter
- Facebook: https://www.facebook.com/AuthOutfitter?mibextid=LQQJ4d
- Other: https://www.tiktok.com/@authoutfitter?_t=8gsoismHB0w&_r=1
