Today we’d like to introduce you to Cynthia Sassi.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Fabulous Media Group is a collection of localized online lifestyle magazines that I launched in 2010 with Fabulous Arizona. Fueled by a passion for digital publishing and telling the stories of local businesses, Fabulous Arizona became the perfect outlet to blend those passions while serving as a trusted resource for both locals and visitors. In 2018, I began expanding into new markets, which eventually led to the debut of Fabulous California in 2020.
For many years, I ran the business almost entirely on my own, but I always knew I wanted to grow it—I just wasn’t sure when or how. In 2018, I took the leap and launched a second market in my home state of Wisconsin. The enthusiastic response there confirmed that the brand had true potential to scale. From there, I started building a team and went on to launch several additional markets, with even more to come.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Like any business, we’ve faced challenges and valuable learning opportunities along the way.
One of the earliest lessons was that every market has its own unique needs, which meant tailoring our content to resonate locally. Having team members based in each state has been essential, allowing us to stay closely connected to each community and better understand the needs of our readers.
Scaling the team was also a significant growth experience for me personally. I had to learn how to become a stronger leader while developing and refining processes, systems, and brand guidelines. Through it all, supporting my team effectively and maintaining both brand consistency and integrity have remained top priorities.
We’ve been impressed with Fabulous Media Group, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I launched Fabulous Arizona, a local digital magazine, in 2010. As I expanded into new markets, I created Fabulous Media Group to encompass my collection of localized magazines. Today, our markets include Arizona, California, Nevada, Washington, Iowa, and Wisconsin, with more to come.
Each magazine features a diverse range of lifestyle content, including new restaurant openings, upcoming events, hotel and resort highlights, profile features, and more. We serve as a resource for both locals and visitors looking for the most fabulous places to go and things to do, while also providing a platform for local businesses to reach our audience.
What truly sets us apart is our team’s genuine passion for supporting local businesses and communities, paired with the integrity of our content. Our team dedicates countless hours to research, photography, writing, and more, all with the goal of delivering valuable and trustworthy content to our readers.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Fabulous Media Group started 15 years ago with Fabulous Arizona. Many people have started following us in recent years and are unaware of how long and hard we have worked to build this brand to what it is today. To build a brand like this requires consistency over time to build a loyal audience.
Contact Info:
- Website: https://FabulousCalifornia.com
- Instagram: https://www.instagram.com/fabulouscalifornia
- Facebook: https://www.facebook.com/fabulouscalifornia
- LinkedIn: https://www.linkedin.com/in/cynthiasassi/
- Other: https://www.instagram.com/cynthiasassi/
