Today we’d like to introduce you to Nat Noone.
Hi Nat, thanks for joining us today. We’d love for you to start by introducing yourself.
Hey there! My name is Nat Noone and I’m the Founder and CEO of Wave Soda and am based here in sunny San Diego. I’ve worked in the CPG industry for over 20 years, including big names like Odwalla and Coca Cola and more recently I founded my own soda start-up, Wave Soda. I worked for Coca-Cola for 15 years and in my time there, got addicted to Diet Coke, drinking up to 14 cans a day! This habit lasted well past my time there and I knew it wasn’t good for me. My wife would always beg me to find a healthier solution, but when I tried making the switch, I couldn’t find a product on the market that satisfied all the things that I loved about Diet Coke; caffeine, bubbles, and sweetness.
I knew that I couldn’t be the only person out there looking for a comparable solution, so I decided to take matters into my own hands and make a better-for-you alternative. After testing a couple of variations out with my SodaStream, I landed on 85% sparkling water, 15% fruit juice, and some caffeine. Once I figured out this perfect balance, I started building what is now Wave Soda.
While I’m passionate about building a better-for-you soda; my mission is much bigger than a can. Wave Soda has committed to doing our part and keeping our waves clean for us and the coming generations by partnering with 1% for the Planet and giving a portion of our annual sales to the Surfrider Foundation- a local nonprofit dedicated to keeping every beach clean and accessible for all to enjoy. And, being based here in sunny San Diego, that means a whole lot to me!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Violently bumpy is probably a better definition for the road our brand has traveled. I feel lucky that we have built out a team that is able to cry and laugh through every challenge we face. It’s hard to know what is coming around the corner sometimes. From can shortages to co-packers literally burning down, to retailers tripling orders, we seem to find a way to the other side and chalk up the scar to just another great story to tell.
Thanks – so what else should our readers know about New Wave Soda?
Wave Soda is a healthy soda that is made up of just soda water, fruit juice, and caffeine! We’re disrupting the better-for-you soda space with the only unsweetened brand on the shelf. We also offer caffeine, whereas most of our competitors are caffeine-free. We use simple ingredients and provide a refreshing flavor with a clean finish. Our brand brings the happiness that is San Diego to fridges across the country, our soda is for everyone. Whether you’re looking for a healthy alternative to another soda, or just want a refreshing drink you can feel good about, we have a better option for you.
What do you like best about our city? What do you like least?
The overall vibe of San Diego is what made me fall in love with it. There are so many different cultures and communities, you can always discover something new. Plus, there are few better feelings on earth than sitting on the beach in the San Diego sun. My only real complaints would have to be the fact that my Washington Football Team is so far away, oh yeah, and I guess my family being back in DC is kinda rough too!
Contact Info:
- Website: https://wavesoda.com/
- Instagram: https://www.instagram.com/newwavesoda/?hl=en
- Facebook: https://www.facebook.com/newwavesoda/
- Twitter: https://twitter.com/newwavesoda/
Image Credits:
New Wave Soda
