Today we’d like to introduce you to Ovsanna Mkrtumyan.
Ovsanna, we appreciate you taking the time to share your story with us today. Where does your story begin?
We, my husband and I, started Zatik with a simple goal: to create truly clean, effective products using the purest organic botanicals. What began as small-batch formulations in our Glendale lab has grown into a certified organic brand now carried in major natural retailers across the country. Over the years, we’ve stayed committed to hand-crafted quality, sustainable sourcing, and transparency—values that continue to guide us as we expand into new categories like hair care, supplements, and sun care. Today, Zatik is both a family-run business and a science-driven brand, built on the belief that nature and innovation can work beautifully together.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road. Growing an organic brand in a highly competitive market came with challenges from navigating strict regulatory requirements to scaling production while maintaining our handcrafted quality standards. We’ve also self-funded much of our growth, which meant being resourceful and wearing many hats. Supply-chain disruptions, raw material shortages, and evolving retailer expectations have all tested us along the way. But each challenge strengthened our systems, sharpened our vision, and ultimately helped shape Zatik into the resilient, quality-driven brand it is today.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Zatik Naturals is a certified organic personal-care and wellness brand dedicated to creating clean, effective products using bioactive botanicals. We specialize in hair care, skin care, dietary supplements, and mineral sunscreen—all handcrafted in small batches at our Glendale, California facility. Our formulations are known for being gentle, highly concentrated, and made without synthetic fillers, GMOs, or harsh chemicals.
What truly sets us apart is our commitment to purity and transparency. We use fresh, USDA-certified organic botanicals sourced from trusted farms, and we manufacture everything in a food-grade environment to maintain the highest quality. Every product is thoughtfully formulated to deliver real results while staying true to nature.
Brand-wise, I’m most proud of our ability to stay authentic as we’ve grown. We’ve remained family-run, ingredient-focused, and mission-driven—while still earning placement in respected retailers across the country.
What I want readers to know is that Zatik isn’t just another natural brand. Our products are crafted with intention, backed by science, and made with the same care we’d put into something for our own families. Whether it’s hair care, supplements, or sun care, our goal is always the same: clean, safe, effective products that support a healthier lifestyle.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My biggest advice for anyone just starting out is to stay patient and stay consistent. Growth rarely happens overnight, but every small step compounds over time. Don’t be afraid to start lean, make mistakes, and learn as you go—those challenges are what shape your foundation.
I also wish I had known earlier how important it is to build strong systems and documentation from the beginning. It saves so much time and stress as you scale. And finally, trust your vision. People may not understand it at first, but if you stay committed, the right partners, customers, and opportunities will align.
Contact Info:
- Website: https://zatiknaturals.com
- Instagram: https://instagram.com/zatiknaturals
- Facebook: https://facebook.com/zatiknaturals
- Twitter: https://twitter.com/zatiknaturals
- Youtube: https://www.youtube.com/@zatiknaturals1500
