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Hidden Gems: Meet Rhianna Basore of Self Trust Fund

Today we’d like to introduce you to Rhianna Basore.

Rhianna Basore

Hi Rhianna, we’d love for you to start by introducing yourself. 
As a lifelong creative, I have always been an entrepreneur. I made my professional debut while I was in high school, performing in a summer Shakespeare festival. And it has been such a strong learning curve for me! I was performing off-Broadway in NYC when I realized that my creative portfolio was strong, but my financial foundation was weak. I knew that there had to be a better way to make my creative living while funding my best life. I took some time away from the full-time creative hustle and really explored what it means to run a successful business and expand your bottom line. I earned a number of business certificates and began to run businesses across multiple industries, both my own and on behalf of others. I saw the importance of understanding money and business accounting when good times roll in and business-building and fundraising when they seem like a distant memory. I began to teach my fellow creatives and heart-led business owners how to apply these principles to their own small business or solo-preneur gigs. I loved watching the spark of understanding when they saw how they could stop living paycheck to paycheck and really focus on making their passion project run like the business it is. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I have seen steady growth in my business. After so many feast or famine cycles as a full-time creative artist, I prefer steady streams of income and work. It works better for my nervous system! In many ways, I have been fortunate to really come into my own as things became more uncertain and unreliable in the small business space. I began writing articles to support creative performing artists during the pandemic, and it brought many ‘shadow creatives’ into my universe. These are the good kids who grew up to get that Fancy Job that was supposed to be stable, secure, and solid for the long haul, and they found it frustrating and boring with their career success pretty flatlined. I coached these women through leaving their secure corporate jobs, some even government jobs complete with pensions or tech marketing positions with stock advantages, and setting up the business of their dreams. It was so fun to work with them as their creativity came to life, their business began to boom, and the money started to roll in. 

We’ve been impressed with Self Trust Fund, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I am a financial empowerment coach for female entrepreneurs, especially in creative or heart-led businesses. I help them overcome limiting beliefs, craft money practices to take amazing care of their money, and create strategic approaches to growing their bottom line, personally and professionally. I draw strongly on the world of storytelling and wellness practices to create a tailored, holistic approach to money and business building that is accessible for anyone, even those who might think they just don’t “understand” money. I have found that all my clients intrinsically get how money works, but there is often money trauma from their past or from their family’s past that clouds this native ability to earn great money and live a life of financial abundance. I am most proud of my community, Your Money Circle, a monthly membership where we gather as friends to talk through all things money. I run our Money Book Club in that community, and it’s so fun to make the journal prompts each week to share with the Your Money Circle community so we can really unearth all the gold in our monthly money read. 

Is there any advice you’d like to share with our readers who might just be starting out?
It takes time. Anything that is worth working on is worth taking time to build with care. Keeping an eye on the long haul keeps you from focusing on the problems that arose today. In her autobiography, Jewel saves: “Hard wood grows slow.” She talks about how long it takes an acorn to become an oak tree but how quickly bamboo shoots up almost overnight. But when the strong wind blows, that oak stays tall and strong while the bamboo bends in the breeze. I think business is like that, too. I love helping female entrepreneurs build businesses that are built to last. 

Pricing:

  • Your Money Circle membership $65/month
  • How To Slay Your Money Monsters course $97
  • Time to Shine 90-minute coaching intensive session $147
  • Coaching packages are personally tailored upon completion of a Time To Shine 90-minute coaching intensive.

Contact Info:


Image Credits

A. Jay
ONA Photography
Selena Soo

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