Today we’d like to introduce you to Richard Schultz.
Hi Richard, so excited to have you with us today. What can you tell us about your story?
After more than 20 years in the IT industry, I made the decision to leave the corporate world and pursue a long-standing passion—photography. My interest in photography began at a young age, and over the years, I refined my skills through formal training at institutions such as Palomar College, Calumet Photo, The Right Light Studio, and various Meetup groups.
To further elevate my craft and transition from hobbyist to professional, I enrolled in the Photography in Training program at The Right Light Studio in San Diego, California. This unique program emphasized not only the artistic and technical aspects of photography but also the essential business skills required to succeed as a professional. It encouraged students to discover their individual style and define a niche within the competitive photography landscape.
During this period, I actively pursued every opportunity to grow. I enrolled in additional photography courses, built a diverse portfolio by offering discounted sessions to friends and family, and gained practical experience through volunteer work with non-profit organizations. I also participated in photography meetups to stay connected with the community and continuously improve my craft.
On the business front, I took the necessary steps to formalize my venture. I obtained a business license and insurance, created a company name and logo, developed a professional website, and established a presence on key social media platforms. With these foundations in place, I launched my photography business and began actively promoting my work and services.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The road to building a photography business has been anything but smooth. One of the most significant challenges is the sheer volume of competition. In San Diego County alone, estimates suggest there are close to 3,000 photographers. While that number may fluctuate, it often feels like everyone knows someone who offers professional photography services, which makes client acquisition especially difficult. Standing out in such a crowded market requires a clear differentiation strategy.
That’s one of the reasons I chose to focus on a more corporate-oriented niche within photography—offering a refined, business-focused approach that appeals to a specific clientele and sets me apart from the broader market.
Another ongoing struggle is collecting client reviews. Platforms like Google and Yelp heavily weigh customer feedback in their search rankings, but convincing clients to leave a review can be surprisingly difficult, even when discounts or incentives are offered. Despite delivering high-quality work, many clients simply do not take the time to provide feedback online.
There’s also a wave of unsolicited attention that comes once you establish your online presence or obtain a business license. Expect your phone to ring frequently, but often from salespeople, marketers, or other non-client sources rather than actual prospective customers.
Additionally, one issue I urge all new entrepreneurs to be mindful of is the prevalence of scams. Be wary of clients who only communicate via text or email and avoid any transaction that seems suspicious, especially when money is involved. Whenever possible, meet in person and ensure that any arrangement is clear and verifiable. As part of my own efforts to support the community, I share known scams and fraudulent behavior on my business’s Facebook page. If I can prevent even one person from falling victim, I consider that a success.
The bottom line: do your homework. If something sounds too good to be true, it probably is.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I specialize in headshots and wedding photography, with a strong emphasis on capturing authentic, people-focused moments. With many years of experience in the corporate world, working with professionals comes naturally to me. That background has also helped shape my approach—I like to say I specialize in people, not just pictures.
While I genuinely enjoy photographing weddings and preserving the special memories of families, I’m especially proud of my volunteer work with charitable organizations. I regularly donate my time and skills to causes close to my heart, such as Doors of Change, which supports homeless youth by providing safe spaces and resources, and the Multiple Sclerosis Society. I make it a point to photograph each of their events, and while there’s no monetary compensation, the gratitude and impact of my contributions are more than rewarding.
What sets me apart as a photographer is the complete client experience. My attention to detail, professionalism, and commitment to quality and fast turnaround times consistently stand out. I typically deliver final images within 24 to 48 hours, with expedited options available upon request. I don’t limit the number of photos I take during a session—my philosophy is simple: “Film is free.”
So remember, when you get one shot, think RKS Photography • (760) 420-0709 • https://rksshots.com
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Looking ahead over the next five to ten years, I anticipate the pace of business may begin to slow somewhat. The current economic climate is challenging, though I remain optimistic that conditions will improve. I believe key life events—particularly weddings—will continue to be celebrated with enthusiasm, but cost sensitivity will play an increasingly important role in clients’ decision-making.
That said, there will always be a market for quality. Clients who value experience and professionalism understand the difference that expertise brings to the final product. As I often say: “You can always find someone on Craigslist to photograph your wedding for $100—but the results will reflect that choice.”
In the end, investing in a skilled photographer isn’t just about the pictures—it’s about preserving meaningful moments with care, creativity, and quality.
Pricing:
- Headshot Photo Session – $250.00
- One Hour Event Photo Session – $250.00
- Two Hour Event Photo Session – $500.00
- Two Hour Wedding Session – $800.00
- Four Hour Wedding Session – $1,600.00
Contact Info:
- Website: https://rksshots.com/
- Instagram: https://www.instagram.com/rksshots/
- Facebook: https://www.facebook.com/RKSShots/
- LinkedIn: https://www.linkedin.com/company/3014657/admin/dashboard/
- Twitter: https://x.com/rksshots
- Yelp: https://www.yelp.com/biz/rks-photography-escondido-3
