Today we’d like to introduce you to Scarlett Bentley.
Hi Scarlett, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
I grew up in a small town in Arkansas, but I always had big dreams of California and being near the ocean. After graduating from the University of Arkansas with a degree in business marketing, I wasted no time and immediately headed to San Diego. Starting fresh in a city where I didn’t know anyone pushed me to step out of my comfort zone and create a new life for myself.
I was working a full-time corporate marketing position, and I was not fulfilled in the slightest. In my spare time, I was connecting with local businesses and collaborating through Instagram content. My passion for branding continued to grow, and it became clear that I needed to take the next steps towards building my own path.
I made the bold decision to quit my job and launched my own marketing agency called SoCal Social. Little did I know the challenges that come with owning a business, but the rewards have been more than worth it. We are rapidly growing and working with numerous Southern California brands.
Running this agency requires me to work tirelessly, often putting in long hours during both days and nights. However, my passion for what I do keeps me going. Being there for my clients and helping them succeed is incredibly fulfilling and drives me forward every day.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Some days I cry; some days, I’m screaming from excitement.
Striking a balance between managing my workload and delegating tasks has been one of the biggest hurdles I’ve faced.
I have a meticulous approach to the work done for my clients, making it challenging to relinquish complete responsibility for certain tasks.
As a result, I found myself drained and stressed.
However, in order to scale my business successfully, I realized it was essential to find ways to delegate tasks comfortably. This shift has played a pivotal role in the growth and prosperity of my company.
As you know, we’re big fans of SoCal SoCial. For our readers who might not be as familiar, what can you tell them about the brand?
SoCal Social is a San Diego-based marketing agency which gives us a unique understanding of the local market and audience.
Our specialization lies in content creation, social media management, and branding. Whether it’s launching a brand or managing everyday social media posts, we have the expertise to handle diverse marketing needs.
What truly sets us apart is our unwavering commitment to providing a personal touch. We believe in building strong relationships with our clients and treating their brands as if they were our own. We personally meet with each client face-to-face to catch up and gain a deep understanding of their specific wants and needs.
By combining our personalized approach with professional expertise, SoCal Social ensures that each client receives tailored solutions that align with their unique goals and aspirations.
Are there any books, apps, podcasts, or blogs that help you do your best?
Notion app has been a game changer for our organizational needs.
Contact Info:
- Instagram: @thesocalsocial @scarlettbentley
