Today we’d like to introduce you to Adriana Romero. Them and their team share their story with us below:
San Diego Royalty Events is a small family-owned business; founded in 2014, driven by a young non-millennial entrepreneur. As a certified event planner from CSUSUM and coordinator that comes from the restaurant industry, she knows all about catering and customer service. Adriana Romero knows how to organize to perfection; she’s passionate to work with her clients to provide the best service for any special events. She has worked very hard to bring together the most exclusive vendors in the Quinceanera & Wedding industry to participate in an annual Expo.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
“After attending many trade shows ourselves, we knew we could do something different, create something better, and make it more entertaining and purposeful,” shared Adriana. “Ultimately, we became the only organizer of expos for a good cause in San Diego, changing the game by eliminating many redundant features of typical expos, adding diverse themes, and incorporating art, dance, and performance competitions.”
As you know, we’re big fans of SD Royalty Events. For our readers who might not be as familiar what can you tell them about the brand?
Private events, parties, and expos are often associated with glamor, fun, and hundreds of bucks spent on drinks and hors d’oeuvres. But Adriana Romero, the CEO of SD Royalty Events, proves that behind the scenes, there could be efforts to pursue and advance causes that benefit communities and the lives of countless others.
Currently based in San Diego, California, Adriana is an event planner, manager, and coordinator at the helm of SD Royalty Events. Specializing in private events, corporate events, party bus and limo rentals, adult parties, pop-up events, charity events, venue rental, and more, this brainchild of hers is widely heralded as San Diego’s go-to one-stop shop for event planning and luxury transportation.
Leading SD Royalty Events has allowed Adriana to build a solid reputation over the years, but it is her humble beginnings and philanthropic endeavors that continue to inspire both new and established business owners in the industry. Bearing a story that resonates with countless individuals across the globe, the millennial Hispanic entrepreneur started from the bottom, pushing forward with nothing but a clear-cut vision of success on her back and the commitment to make a difference.
What were you like growing up?
While bridging the gap between vendors and their clientele remains one of the major objectives of the expos hosted by SD Royalty Events, they are primarily driven by the desire to give back to charity and support local San Diego-based nonprofits. Growing up, Adriana herself became intimately privy to the harsh realities that those living in poverty have to face. “At one point in my childhood, I grew up very poor,” she recalled. “I lived in two homeless shelters that were funded by a nonprofit. There were times when I wouldn’t have any food or clothes on my back if it weren’t for the help of a nonprofit.”
Now, by banking on her reach as a thriving CEO and utilizing her resources, Adriana is going the extra mile to help others. So far, the SD Royalty Events founder has been able to sponsor over six nonprofit charities and is looking forward to supporting more in the years to come.
Pricing:
- Day Of Coordination $1,500
- Event Management $900
- Venue Selection $500
Contact Info:
- Website: www.sdroyaltyevents.com
- Facebook: https://www.facebook.com/sandiegoroyaltyevents
- Youtube: https://youtu.be/F4yzlwD-wZI

