Today we’d like to introduce you to Cristal Balk.
Hi Cristal, so excited to have you with us today. What can you tell us about your story?
I am the Chief Marketing Officer for JV Marketing Technologies, LLC, which is a consulting software and marketing company. Ever since I began my marketing career, I always wanted to work for an innovative technology company. I was fortunate enough to meet the owner, Dr. Sylvester Raymond, and he offered me to work in his company and began my innovative journey with JVMT ™.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Nothing worthy will have a smooth road, however, is it worth it? My answer to that is yes. My background for the past several years has been in small business marketing which is very different than what I am currently doing. Innovation companies like JV Marketing Technologies™ are the first of their kind to create something new, so our team has to test and figure out what will potentially work with the market we have. However, that is what also makes it fun because there are so many avenues to test new marketing techniques.
As you know, we’re big fans of JV Marketing Technologies, LLC. For our readers who might not be as familiar what can you tell them about the brand?
JVMT, is a start-up company that focuses on inclusion, diversity, and gender equality. This company created the only mobile phone application in the world that solves everyone’s problems. The MAPP program™ helps entrepreneurs by giving them all the elements necessary to build the business based on their mobile app idea. The MAPP Program ™ qualifies a person who has a burning desire idea, then the process begins exactly 48 hours after the person has been approved for the program. The application consists of a fully developed business plan, investors pitch deck, explainer video, project plan, project quote, UI/ UX, marketing and branding plan, CEO Leadership training, private investors, 12 months of hosting with 24/7 email support, and JV Marketing Technologies ™ fronts the 70% sweat equity of the developing cost for the application.
A success story from the MAPP program ™ is The Wrong Way Driver Alert System ™, which it’s a software solution to help save lives on roadways. Offered as SaaS (Software as a Service), it monitors wrong-way driving to give police, fire, and rescue personnel the opportunity for a proactive response to the wrong-way driver.
As the CMO, I mainly specialize in branding and marketing execution and overseeing the marketing projects. I am known to come up with outside box ideas to promote the products or services for our clients.
The genuine atmosphere and fun environment in the workplace are important.
Recently, JVMT was nominated for the BBB Business and Ethics Torch. Most of this success is due to our leader CEO, Dr. Sylvester Raymond, who has been an instrumental leader by molding leaders, like me, to become the best version of themselves. Dr. Raymond genuinely cares for his clients and colleagues, and he wants them to be successful in every aspect of their life. Sylvester is a fair leader who demonstrates that work and life balance is a priority for the overall success of JV Marketing Technologies.
This is a fast-growing technology company with values which is people orientate that happen to do software and marketing. We have been featured in over 103 articles such as ABC, CNN, Fox News, CBS 8 San Diego, Univision San Diego, Boston Herald, and many more.
Please feel free to check us out at https://jvmarketingtech.net
Are there any important lessons you’ve learned that you can share with us?
The most important lesson I have learned with JVMT ™ is how essential it is to have a supportive team behind you. I am very fortunate to have a great leader and mentor like Dr. Raymond who genuinely cares for his staff. Aside from the technical side, we are humans, and balance is required in order to keep providing quality work. There is no “I” in a team so allowing my team to help me and receiving that help has been a big lesson for me.
Contact Info:
- Email: cbalk@jvmarketingtech.net
- Website: https://jvmarketingtech.net
- Instagram: https://www.instagram.com/cristalhabits
- Facebook: https://www.facebook.com/cristal.balk.3
- Other: https://www.snntv.com/story/46482774/san-diego-developer-creates-first-of-its-kind-mobile-wrong-way-driver-alert-system-that-can-help-save-lives

Image Credits
Lourdez Araiza
