Today we’d like to introduce you to Jonaa Darrie.
Hi Jonaa, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I was representing luxury brands for over twenty years when the pandemic hit and I lost my job. This loss, that terrified me, gave me the drive and passion which pushed me to create my own brand, one that I had envisioned for so long.
I worked for brands such as Yves Saint Laurent, Armani, and Dior, which gave me great exposure into the world of fashion, beauty and fragrance. These experiences combined with my love of world travel, art, music and the history of storytelling through fragrance inspired me to create my own brand. TOSCA HONEY offers an exquisite collection of niche scents while staying socially conscious.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting a business during the pandemic was met with many obstacles. Supplies were on backorder from many manufacturers, glass vessels were obsolete as well as wax being sold out everywhere. There was a demand that could not be fulfilled and I had to learn patience during these weeks of waiting. This was all part of the learning curve for me as a business owner, and to keep pushing through.
As you know, we’re big fans of TOSCA HONEY. For our readers who might not be as familiar what can you tell them about the brand?
My brand is about the art of storytelling through fragrance. Each candle is created after a story, and will transport you there. TOSCA HONEY is honored to work with some of the finest perfumers in Grasse, France, known as the fragrance capital of the world. Our blend of vegan waxes and our glass vessels are made in the US. These exquisite ingredients are ethically sourced and animal cruelty-free. The ritual of lighting a candle is one that delights the senses. It is a moment of peace and luxury, with the added bonus of intriguing and calming fragrances- something we could all use in today’s world.
Is there a quality that you most attribute to your success?
Perseverance is essential in life and vital for operating a successful business. I have learned to persevere and push through even when things seem bleak. I always strive to give my best.
Contact Info:
- Email: Jonaa@toscahoney.com
- Website: TOSCAHONEY.COM
- Instagram: @tosca.honey
Image Credits:
Robert Erdmann
Gregory Daniel
