Today we’d like to introduce you to Jordan Holland
Hi Jordan, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I fell in fitness after college and found my way to CrossFit shortly after. I opened my own gym after about a year in the industry and have been committed to changing lives through movement and connection ever since. After almost 20 year I am still doing exactly what I am supposed to be doing. I have opened a few gyms, hosted large fitness events, and even spent a brief stint designing fitness spaces for other people. Over the years I found other areas of fitness and wellness that helped my fitness forward and developed a vision of one day building a business that inlcuded everything I loved under one roof. RESET is the culmination of that vision. An integration of fitness and wellness that is community driven in every aspect.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No it has not. I opened my second gym way too soon and ended up selling it for pennys on the dollar. COVID forced the closure of one of my gyms, scuttled the sale of another, stopped the opening of another. We almost went completely out of business multiple times. I eventually relocated to San Diego in 2021 and discovered CrossFit Hillcrest was going to be closing down. I knew I could do something to keep this place alive and ultimately make it thrive. About 18 months into this new adventure we had just launched our contrast therapy space and we were evicted out of the blue. It was a surprise and almost ended the journey but we found a new and better space along with some great partners and formed RESET.
Appreciate you sharing that. What should we know about RESET?
RESET is a integrated fitness and wellness studio committed to strengthening communities. Our fitness program is rooted in CrossFit and our wellness offerings are a combination of modern and traditional remedies including cold plunge, Finnish sauna, breathwork, and yin yoga. We believe that professional coaching and an inclusive environment create space for radical transformation of the whole human.
Can you talk to us a bit about happiness and what makes you happy?
My children, my partner, cheeseburgers, barbells, building things, intercourse, and people making physical, emotional and mental breakthroughs through the power of fitness.
Pricing:
- Founding membership 209, all inclusive
- access to single service 169
Contact Info:
- Website: https://resetsd.com
- Instagram: https://www.instagram.com/resetcrossfit/
Image Credits
Jordan Holland
