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Inspiring Conversations with Lisa Druxman of FIT4MOM

Today, we’d like to introduce you to Lisa Druxman.

Lisa Druxman

Hi Lisa, thanks for joining us today. We’d love for you to start by introducing yourself.
Stroller Strides was an “a-ha” moment for me. I was on a stroller walk with my new baby and was struggling with the idea of returning to work full-time as a general manager at a large health club. I wanted to be a mom first and foremost, but we needed my income. During that particular stroller walk, a light bulb went off. I could help other moms get back into shape after having a baby.

And they could help me with all the things I needed to know about motherhood. I didn’t think it could be a business at this point; it was just something I could do to meet other new moms, help them get back in shape, and help me with motherhood. I wasn’t the only one needing a mom community because the idea took off. We are now FIT4MOM, and we have over 200 franchises, nearly 2000 instructors, and eight different fitness programs for every stage of motherhood.

Can you talk to us about the challenges and lessons you’ve learned? Looking back, would you say it’s been easy or smooth in retrospect?
There is no smooth road for an entrepreneur. We were trailblazing a new path in franchising. Typically, franchises are six-figure investments (at least). Our franchises have always been a low-cost, turn-key business for moms. We had a lot to learn and to figure out along the way.

As you know, we’re big fans of FIT4MOM. For our readers who might not be as familiar with the brand, what can you tell them about it?
FIT4MOM is a unique franchise that focuses on empowering women through fitness, community, and motherhood support. Our primary mission is to provide a supportive environment where moms can come together to prioritize their health and wellness while bonding with their children.

At FIT4MOM, we specialize in pre and postnatal fitness programs tailored specifically for moms at all stages of motherhood. From pregnancy to postpartum recovery and beyond, we offer a variety of classes, such as Stroller Strides, Stroller Barre, Fit4Baby, and Body Well, that cater to different fitness levels and goals.

What sets FIT4MOM apart from others is our emphasis on community. We don’t just offer fitness classes; we create a support network where moms can connect, share experiences, and build friendships. Our instructors are not just trainers; they are mentors and cheerleaders who understand the unique challenges and joys of motherhood.

We take pride in our brand’s commitment to inclusivity and diversity. We welcome moms of all backgrounds, fitness levels, and parenting styles. We aim to create an environment where every mom feels valued, supported, and empowered to prioritize her well-being.

We want your readers to know that FIT4MOM is more than just a fitness program; it’s a lifestyle. We offer services beyond fitness classes, including nutritional guidance, wellness workshops, and community events. Whether you’re a new mom looking to regain strength after childbirth or a seasoned parent wanting to stay active with your little ones, FIT4MOM has something for everyone. Join us and become part of a supportive community where motherhood and fitness go hand in hand.

Is there anyone you’d like to thank or give credit to?
I have built this business by working alongside an amazing team for two decades. I have had incredible mentors and have been part of many peer groups here in San Diego, from Vistage to EO.

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