We recently had the chance to connect with Josh Urich and have shared our conversation below.
Josh, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What makes you lose track of time—and find yourself again?
Going surfing is my ultimate reset. I never regret loading my board into the car and getting in the water. There’s such an instant connection with nature when you immerse yourself in water, especially the ocean. I feel like my body and my soul get to truly float and relax for a while. And when I catch waves, I get to dance on the water and have fun. Nothing beats the feeling!
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Josh Urich and I am an emerging alternative rock artist with a bold, refined sound that brings a mature edge to the genre. I’m a multi-instrumentalist/songwriter from SoCal. My songs are born from deeply personal moments and struggles, and are influenced by the surf community I grew up in. I am currently working on a stream of singles, most notably a tune called “Wash It Away” which I plan to release in the spring!
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What was your earliest memory of feeling powerful?
Instead of powerful I am going to use the word “purposeful.” The earliest memory I have of feeling purposeful, especially regarding music, was when I wrote my first song, “Pass Me By.” Funny enough, I didn’t release this song until about 6 years after writing it. Once I wrote it I felt so purposeful and it just felt right. I knew that writing was something I was meant to do, among other pursuits. I began to break down the walls of timidity and fear with each word and melody line I penned down. Writing has helped me find my confidence and really, myself.
Was there ever a time you almost gave up?
I almost gave up in 2024. I had been out of college for a year working random and mostly crappy jobs while trying to build my music brand. I watched as seemingly everyone was getting big opportunities and touring the world and I was stuck at home depressed at the 70 views my posts were getting. Social media was ruining my motivation and showing me that I was failing and everyone else was succeeding. I began to doubt my vision and I slowly lost sight of what I wanted to do with my life. I didn’t know how to move forward. I knew I couldn’t keep doing the same thing, though. So I made the choice to leave San Diego and rent a place in LA to see what I could do there. While it still was a slow climb, I found some cool opportunities and even got to record guitar for a track on a movie called “Wages of Sin.” There was a red carpet event and everything! Something that has been helping me when I think of quitting is the idea that “Nothing is going to change if nothing changes.” Sometimes you have to do something bold and/or uncomfortable to get out of a rut.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies the music industry tells itself is that you have to step over everyone to get to the top. There is a pretty common understanding that many of those at the top have screwed a lot of people over to get there. And while that may be mostly true, it’s not the only way to be successful. Being a giving, sacrificial person without letting yourself be a push over can get you very far in life. You will stick out from the rest and people will be able to see your golden character.
Okay, we’ve made it essentially to the end. One last question before you go. If you knew you had 10 years left, what would you stop doing immediately?
If I had ten years left, I would stop worrying and stressing so much. I am very hard on myself and often compare my accomplishments and failures with others I look up to. I would stop doing that and put most of my focus on living in the moment, being with my family, playing a ton of music, and traveling. I would stop worrying about finances and fear of failures. I would start jumping at opportunities, and creating them when they didn’t appear.
Contact Info:
- Website: https://joshurich.godaddysites.com/
- Instagram: https://www.instagram.com/josh.urich?igsh=NGhlOXhxaXJydmp1&utm_source=qr
- Facebook: https://www.facebook.com/joshurich7?mibextid=wwXIfr
- Youtube: https://youtube.com/@joshurich?si=gkGqXpSNeVOUWlEE
- Soundcloud: https://on.soundcloud.com/6N5JEojZxbXh8zfVEn
- Other: https://linktr.ee/joshurich7
Image Credits
Jack Fischer
