Today we’d like to introduce you to Leilani Valentine.
Hi Leilani, so excited to have you with us today. What can you tell us about your story?
My husband would always tell me how beautiful I am without makeup. I thought to myself, more women should enhance your natural beauty. Lashes, lip gloss, silky smooth skin with an irresistible fragrance created Beauty Icon Cosmetics.
Social media and today’s beauty standards have changed one’s self-love and confidence. I worked on my own self-care journey body, mind, and spirit, A feminine awakening so to speak. I believe you become what you surround yourself with, I quote Ludwig Feuerbach “we are what we eat”. As is for personal care products that you use should be clean. I couldn’t find too many vegan/organic skin and body care products that you can actually read the ingredients without being a chemist.
Body care is an unusual category for a beauty startup, which is one of the reasons its fragrance at the luxury level. We felt there is a need in clean beauty. Our products are vegan, high performance, no animal testing, no chemicals, and 100% organic, natural made in San Diego, Ca. Beauty Icon Cosmetics has a soul, unique, and all about being proud of both your inner and outer self.
Showers and Baths it’s one of the things we do with our body every day at the least but not many products are good for you, and they were not beautiful. Our mission every day is to get you a lot more for your money. We want to make you feel like a kid in a cosmetic candy store. To bring the fairy tale and deliver the absolute best in beauty nonstop, at prices so amazing even a splurge is a steal because there should be no guilt in feeling gorgeous.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting a business is an exciting journey but it’s not without its ups and downs – the road to success can often be a bumpy one. I don’t let setbacks get me down and re-evaluate. I have my college degrees in Business, Accounting & finance which has helped.
Time management is been a struggle; I feel the guilt of taking a day off, even when spending important time with family and friends. The reason being that more can always be done, especially when your work is your passion. Life persists, and there becomes a subconscious fear that if you are not constantly “in your work,” you will be left behind and your business will fail. Juggling being a wife, mother, daughter, and friend. Balancing work and life, learning when to stop working and take a break.
Finding the right team that is resourceful, reliable, proactive, organization skills, self-discipline, and follows my vision.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I graduated from college with a dual degree in Business Management and Accounting & Finance. We are PETA Approved and currently offering some of our lip glosses on Amazon.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Growing organically with local San Diego farmers market, entering retail stores, and opening our very own storefront. Expand into a new geographic market and increase customer retention. Attend more networking events, social responsibility.
Contact Info:
- Website: www.beautyiconcosmetics.com
- Instagram: https://www.instagram.com/beautyicon_cosmetics/
- Facebook: https://m.facebook.com/100088055529505/
- Linkedin: https://www.linkedin.com/mwlite/in/leilanivalentine
- Twitter: https://twitter.com/BeautyIconCos
- Yelp: https://www.yelp.com/biz/beauty-icon-cosmetics-san-diego
- Other: https://www.tiktok.com/@beautyiconcosmetics
Image Credits
Daniel Borrat
