We’re so pumped about our conversation with Arash Tebbi. Arash is a Media Creator and Marketing Strategist and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Arash below.
Arash, it’s been too long since we last connected. Thanks so much for taking the time to share your thoughts with our community again. Some readers might have missed our prior conversations, so maybe you can kick things off for us with a quick intro?
Hello! My name is Arash, and my daily goal involves trying to think outside the box for my clients. More specifically, I create engaging commercials and ads so that a business can attract more customers or sell more products. Sometimes we just offer ideas, sometimes we write storylines, and sometimes we do everything, from producing a commercial to creating the ad and running it on social media.
What is Tebbi Media all about?
Tebbi Media consists of a commercial production side and a marketing side, joining together to provide a successful and productive marketing strategy experience. To put it more simply, we create commercials and run them where appropriate for your business.
What sets you apart from the other media and marketing agencies?
I think most other agencies are great at delegating tasks to outsiders and bringing it together. Sometimes that works, but often times it doesn’t feel cohesive. We do everything in house, from the filming, editing, creating the landing page, the funnels, and running the ads. This is why if our client calls us to change something, we can do it almost instantly versus finding the corresponding branch, sending an email with the request, waiting for it to be made, then letting the customer know it has been made or if there was any other necessary info. You can personally text me any time of day or night and I’ll be able to answer your question or make any changes you need. Failure to act quickly can result in massive losses financially with running ads.
What type of businesses do you typically help?
We typically help businesses who are customer based and have positive customer reviews. More specifically, we help dentists and personal injury attorneys who can benefit from effective advertising in an overly saturated community. We have a formula which predominantly works for them, but we can apply it to other businesses too, like chiropractors and plastic surgeons. We’ve also had some outliers like an air purifying company, and one of the largest security agencies in San Diego. Every effort is taken to see if we can come up with a marketing strategy to help with a business or person’s marketing goals, but sometimes we just aren’t the best fit.
What’s one mistake you see businesses doing in terms of marketing?
In-house marketing. What I mean by that is I sometimes ask a dentist what they do for marketing, and the answer I get is something like “Karen up front also does our marketing.” What is her role specifically? “She’s the office manager but also posts on our Instagram a few times a week.” Well, you might as well delete your Instagram because that “strategy” is doing more harm than good. Allocate funds to hiring an expert to help out. You don’t see the car mechanic guy down street trying to fill in his own cavities.
What’s an example of a super successful ad campaign?
I think the Harmon Brothers, who produced commercials for Poo Pourri and the Squatty Potty, are examples of top-tier creators who create successful ad campaigns. And the way they do this is simple: by incorporating humor. What resonates with people all across every demographic? Humor. There was a transmission mechanic in LA who made a horrible music video to promote his shop called “Shift It,” and this music video, and I use the term music video loosely, went viral beyond belief. He had lines for people to come to his shop, and he even got a few deals to perform his songs as openers at concerts. He became famous from one video, but he was only able to do it by allowing himself to become vulnerable and make fun of himself, yielding a hilarious video.
It was so great to reconnect. One last question – how can our readers connect with you, learn more or support you?
Tebbimedia.com
tebbimarketing.com
https://www.instagram.com/tebbimarketing
Contact Info:
- Website: https://tebbimedia.com
- Facebook: https://www.facebook.com/TebbiMedia/
- Linkedin: https://www.linkedin.com/in/arashtebbi/
- Youtube: https://www.youtube.com/channel/UCsCwXy_va9xiXjsKX57ymdA
