Today we’d like to introduce you to Kristen Leanne.
Arctic Fox Hair Color was founded in 2014 by beauty guru, influencer and animal lover Kristen Leanne and partner Ryan Morgan. Kristen has had a long love affair with bright, vivid hair colors. But like many, she struggled with the shortcomings of available brands. After bonding with her partners over a shared passion for color, self-expression, red wine and—of course—animals, they set out to create the best semi-permanent colors available today.
Kristen and her team dedicated two years of research and development before building a beautiful line of prismatic shades that is formulated with all-natural ingredients and zero harsh chemicals. They committed to only producing vegan and cruelty-free products and to make self-love, self-expression and giving back to animals the forefront of their mission. The support from like-minded people all over the globe grew and grew. Before Kristen knew it, the Fox Fam was born.
With the Fox Fam’s voice in mind, the AF color line steadily grew with new bold colors and bowls and brushes to assist in customization. In 2019, AF released the long-awaited Bleach, Please, the ultimate plant-based hair lightening kit packed with nourishing ingredients to help avoid unnecessary damage. Shortly after in 2020, they launched a dry shampoo line featuring Road Trip and the volumizing Vacay. Expanding into the hair care realm, next AF introduced Pool Party, a super hydrating, foaming hair mask. The team has big plans to continue to dive further into haircare with Money Hunny hair serum and Resurrected, a premium line of strengthening shampoo and conditioner. They strive to make all products accessible and affordable.
Arctic Fox partners with Hot Topic, Sally Beauty, and Ulta Beauty, where users can grab hair colors, bleach, bowls, and brushes in-store and on their websites. With the growth of the audience came the growth of a collaborative, hardworking, and dedicated team. While AF is still a small business, the team continues to conquer goals and maintain a space for incredible engagement with the Fox Fam. The AF Team enjoys bonding time in and outside of the office and frequently celebrates one another’s success and lifts each other up.
Arctic Fox regularly donates 15% of profits to charities that help prevent animal cruelty. In 2020, it expanded its efforts to aid animals all over the world by donating 25%, and even 100% from weeks of online sales to different non-profit organizations. The AF Team visits organizations in person as well to contribute supplies, time and give love to the animals in rehabilitation.
Has it been a smooth road?
Creating a business is never a smooth road. You make a lot of mistakes along the way and continue to do so forever, the goal is to learn from those mistakes and do better next time. Owning and growing a business definitely has it’s hurdles. The hours are long, you work on the weekends and all night if you have to, success isn’t just going to drop into your lap, you have to fight for it and work hard.
So, as you know, we’re impressed with Arctic Fox Hair Color – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am biased, but our color is the most solid line out there. We are known for long-lasting semi-perm color and more recently known for creating a kick ass bleach product called Bleach, Please. Bleach, Please is packed with some great ingredients including castor oil, sunflower seed oil and mango seed oil. You can find more ingredients here: https://arcticfoxhaircolor.com/products/bleach-please
Being a hair color enthusiast first and foremost, I learned what I didn’t like about other brands very, very quickly. Arctic Fox rectified all of those problems I had. When we launched, we were also the only hair color line that offered an 8oz bottle, every other line only offered a product below 3oz. Our color has a unique viscosity that makes color melts and coloring, in general, a bit easier, it’s the consistency of a hair mask, and also DOUBLES as a hair mask because it is very conditioning, as we add extra conditioners in our product for help maintain the health of the hair.
We donate a large chunk (15% of our profits) to animal charity to prevent animal abuse. We are vegan and cruelty-free as a brand and created here in the USA. Helping save animals is a cause near and dear to my heart and I’m so grateful to be able to help support this cause by way of our Fox Fam. Below is our most recent donation.
https://arcticfoxhaircolor.com/blogs/news/saving-lives-four-hooves-at-a-time
Let’s touch on your thoughts about our city – what do you like the most and least?
I am a native San Diegan, I was born and raised here. I love San Diego for so many reasons. The weather is beautiful, the beaches are great, we have the option to be in the snow, desert, forest or beach within hours, or even less. One thing I’m liking the least about San Diego these days is the amount of traffic. 10-15 years ago, there was MUCH less traffic. Seems like nowadays it doesn’t matter what time of the day or what day you venture out, the freeways are packed.
Contact Info:
- Website: arcticfoxhaircolor.com
Image Credit:
Horse trailer: Viva Global Rescue
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