
Today we’d like to introduce you to Armando Viteri.
Thanks for sharing your story with us Armando. So, let’s start at the beginning and we can move on from there.
Neubloc began 12 years ago as an outgrowth of Ameritege, a boutique private equity firm based in San Diego, on the premise that traditional software development outsourcing was broken and that there was an opportunity to invent an entirely new approach.
This approach has project success rates well beyond traditional models — whether inhouse or outsourced. It also leverages reduced cost of multi-location development.
Neubloc since then has thrived into a vibrant software development firm offering a full range of product design and implementation with its 10 development centers worldwide.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Neubloc has been profitable from its 2nd quarter of existence — quite an accomplishment in retrospect.
We have however faced hurdles:
Third party software development is highly competitive since by default many customers have come to view software engineering as a commodity versus the rich creative process that it is. This has led to false economy as companies have attempting to implement complex systems driven purely by lowest labor cost. We have an entirely different approach but one that we continually have to enforce for purposes of differentiation.
Multi-location engineering is very difficult and often customers over estimate their own ability to implement efficiently. We have teams that are highly trained in processes that allow multi-location to work both cost and time efficiently. Again, we have continually needed to train customers as to how to best use us to manage their engineering projects effectively.
Neubloc – what should we know? What do you guys do best? What sets you apart from the competition?
We are a full-service software product development firm that does initial design, architecture, implementation and maintenance of a broad range of products for our customers. We implement a specialized process which allows for greater transparency and successful product outcome but yet are able to leverage the cost advantages of hybrid onshore/offshore development.
What moment in your career do you look back most fondly on?
It has not been a moment but a process: We have had continuous growth for over a decade and no layoffs — quite an accomplishment in a highly competitive, turbulent market.
Contact Info:
- Address: 10803 Thornmint Rd #200
San Diego, CA 92127 - Website: www.neubloc.com
- Phone: +1 (619) 578–2873
- Email: info@neubloc.com

Image Credit:
iMemories
Avolve
TableTalk
LuvIt
Social Whirled
Icons Exhibition
Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
