Today we’d like to introduce you to Barbara Badillo.
Thanks for sharing your story with us Barbara. So, let’s start at the beginning and we can move on from there.
Reina Bruja’s fantasy jewelry started five years ago, I’ve always been a very crafty person, so I started doing stuff for myself, like decorating my sunglasses, doing necklaces, earrings, etc… Being a very imaginative person, I’ve always loved magic, symbols, ancient lore so I wanted to impress that element in my style. Within a year I was selling to people around my city and later I could stock several stores.
My brand stands for alternative communities, magical people and the love for the moon. It’s the extra spark for your image expression. Currently, I’m expanding the brand into T-Shirts, stickers and pins.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Like every entrepreneur I have my challenges, after five years I can say it has been a rough road, very time/money/inspiration consuming but because it is something that I love, I enjoy everything of it.
Alright – so let’s talk business. Tell us about Reina Bruja The Magick Within – what should we know?
As I mentioned, Reina Bruja celebrates the spark of magick that every person has, giving you a way to express your personal style with our symbols, stones and lore. Our specialty are the moon necklaces, we honor the light and mythology around it. The stones and crystals used in the pieces are curated with its beam and magick. We have a variety of earrings as well and most of our trinkets are unisex so everybody can use them.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Reina Bruja is mainly my world but I have people that has helped me a lot to grow, like my beloved sister, mother, cousins and close friends. Their contribution has been everything to me and continues to be. Also my Mother Divine and of course, books and lore.
Pricing:
- Necklaces around 12Dlls
- Earrings around 8dlls
- T-Shirts around 15Dlls
Contact Info:
- Address: Ensenada B.C.
- Email: badillo.barbara@gmail.com
- Instagram: instagram.com/reina.bruja
- Facebook: facebook.com/reinabrujaaccesories
- Other: youtube.com/user/barbarellavampirella

Image Credit:
David Badillo
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