Today we’d like to introduce you to Delahcruz.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Growing up, my mom influenced me with such a wide range of music. Like a really wild range, lol! From heavy metal to opera, oldies and hip hop, even suspenseful movie soundtracks which were odd but helpful in molding my sound. I was then put into church choir and even though I disliked it, it helped build my voice.
From the start, I knew my ear for music could be off the wall and needed to let these melodies out. So after I graduated high school, I flipped a switch and made my own connection in creating music. I took courses in music production and music business to get a feel of what I was getting myself into.
Luckily with fasfa, I was able to buy everything needed to build a home studio. Once everything was put together, it was game on for me. Producing music was me planting my seed, I then added my vocals which added stems and now that I’m able to create solid songs, it’s my own personal garden, and now I’m just working to keep it alive and growing.
Has it been a smooth road?
Truly? Me, myself and I. I over analyze my work and performances way too often, but I think thats just everyone in general. I started off doing everything myself from producing my music, writing my own lyrics, making cover art/small videos for the promo. And because of that, it throws me off balance a bit.
My sleeping schedule is so bazaar, but I continue to work on everything to preserve my creativity and to keep originality intact. In the end, I know it’ll all be worth it if I just continue to believe in myself. People catch on to something that shows dedication.
We’d love to hear more about your business.
I created Page 96 as an overall concept of all the craft I put into being Delahcruz. And although I just mentioned it being overwhelming, It truly is the only thing that keeps my mind running in the right direction. Anyone who has that creative gene knows the feeling. From artists, producers, filmmakers, writers, photographers, clothing designers, comedians.
AHH, it’s never-ending… people who can bring a simple thought to life is what makes this world interesting. I create with what I have, made my merch out of handmade stencils and spray painted them on, then hand sewn the labels myself. Before every show, I cut something up from my closet to make me feel confident and comfortable while I perform.
I spent half my paycheck to duplicate my cassettes from an online company, didn’t even how to make cassette artwork but managed it. I’m always willing to learn, and that’s what Page 96 is about. It’s not really a business. I’m not quite there yet, but for now, Page 96 is any type of artistry being pushed out to the universe in an inspirational way. To always be humble and let things come naturally.
Is our city a good place to do what you do?
San Diego!!! So much love for this city, born and raised. I remember being in high school and not knowing what this city had to offer. I craved something that was right in front of me the whole time. The first show that really changed my perspective was Weird Hues, anybody who knows this collective just knows.
I started meeting such likeminded people, and so many friendships and opportunities opened up. We just have respect for each other and Its what keeps it so special. It just blows my mind that this city doesn’t really get the credit it deserves.
So many SD based artists that are beyond need more recognition. It’s the perfect city to start out in, but it’s better to further your work online. Content is so important, its what grabs peoples attention from other places to tap into your work. That’s why I’m grateful for interviews like this to show media we are worthy.
Pricing:
- Lucid Dreams cassette $10
Contact Info:
- Website: delahcruz.bigcartel.com
- Email: delahcruz96@yahoo.com
- Instagram: instagram.com/delahhcruz
- Other: https://open.spotify.com/artist/0F7zKSd2pckrjsIr1eMd0c
Image Credit:
Photography: Marcos Aurelius – @cosh.m
Portrait artwork: Claudia Guadalupe – @pyknic.pup
Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
