Today we’d like to introduce you to Dominique Laborte.
Dominique, can you briefly walk us through your story – how you started and how you got to where you are today.
I grew up on the beautiful island on Maui where I spent most of my days playing sports and enjoying delicious local food. Once college came around, I put all my focus into my studies and continued eating like I was an athlete.
Forty pounds later with a college degree, I found myself feeling extremely uncomfortable in my own skin and questioning whether the nine-to-five career path was right for me. I was trying every “quick fix” solution out there to try to turn my health around and kept justifying that my stable (but unfulfilling) career choice wasn’t THAT bad.
Around this time is when I started dating my (now) husband, Erik, who was extremely curious about entrepreneurship and living a life of freedom and fulfillment. Eager to pave a new path for our future, we simply started working out together while sharing our progress and creating fitness videos on Instagram. With the great feedback we were getting from friends and family, we explored how we could turn this passion of helping ourselves and others into a business.
Four years later, I’ve competed in two bikini competitions (which I never thought would EVER be possible) and we’ve helped thousands of people transform their mindset and health through our coaching programs. We’ve moved from Oregon to Maui and most recently here to San Diego where we plan to lay our roots and start a family.
Has it been a smooth road?
There have been more obstacles than I can even recall, especially at the beginning. I was convinced Erik was crazy for wanting to veer away from the nine-to-five lifestyle. I had no idea what else was out there and that it could be possible to combine your passion with your work.
With business (and life) things are constantly changing, and that can make things confusing and complicated. It has been through those challenges that we’re forced t0 adjust and adapt. I’ve realized that if things feel too comfortable, then it’s most likely time to make a change.
When it comes to my health and fitness, it’s still an everyday challenge to be confident and stay on track. When I prepped for those two bikini competitions, it was extremely tough to resist temptations, stay committed, and sacrifice a social life for the bigger goal.
So let’s switch gears a bit and go into the Maui Fit Couple story. Tell us more about the business.
Our online fitness coaching brand started as “Maui Fit Couple” in which we hosted monthly 30 day challenges to help people embrace a long-term, sustainable approach to their health. Since then, we’ve transitioned to primarily helping women under my brand “The Fit Foodie Life” where I help women transform into their dream body without giving up the food that they love.
I’m most proud of how much we truly customize each workout and meal plan for our clients while also sharing a ton of tips and advice for free on social media. The sense of community that is built through the fitness challenges is what keeps people coming back each month. We make an emphasis to be transparent and honest with our clients to remind them that we aren’t perfect either. It’s not about being perfect, for us, it’s about making progress.
How do you think the industry will change over the next decade?
The fitness industry has been and will continue to be, more transparent. Filtered pictures and the promise of a “quick fix” when it comes to living a healthy life will become a thing of the past because people are starting to see right through the false claims.
I can’t control what other companies and businesses promote, but I will continue to be honest with my brand and how I conduct my business.
Pricing:
- 1-On-1 Coaching with Customized Meal Plan and/or Training Plan with the option to choose your monthly price.
Contact Info:
- Address: 363 Playa Del Sur #21 La Jolla, CA, 92037
- Website: www.mauifitcouple.com
- Phone: 808-250-4701
- Email: dominique@mauifitcouple.com
- Instagram: www.instagram.com/thefitfoodielife
- Facebook: https://www.facebook.com/dmkmyers.fitness
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