Today we’d like to introduce you to Jacob Sapochnick.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Originally from Israel, I moved to the U.S. to pursue my LLM in International and Comparative Law. My goal was to complete my studies, find a job and advance in my legal career.
Found a job with a mid-size law firm and started my American Dream. I soon realized that having a legal job is not like in the movies. I worked hard, but my salary was capped. I had to bill hours, work weekends, and witness how clients should not be treated. I knew I could do it differently if only I had the chance.
In 2004, I took the plunge. Left my Law firm job and started my Law Office, http://www.h1b.biz. No plan and no prospects. All I had was my two-year-old Dell computer, a scratched glass desk, and a small back room rented from a fellow attorney. I needed it to work very very fast; after all I had my first child on its way.
I knew I wanted to practice Immigration law. I was an immigrant myself, and went through the immigration system just a few years before. I liked that it was a federal practice and I could serve clients in all 50 states. Immigration Law clients are very grateful and loyal clients, and I wanted to serve that crowd. Immigration Law is a highly competitive area of law in California, the Yellow Pages was full of lawyers in that area. I was competing against some very experienced lawyers with excellent reputations.
I had to start out fast and keep at it to build the practice I wanted. I didn’t have the luxury of waiting for my reputation to grow over the next 10 years while I was doing great client work. I needed and wanted it to happen faster than that. I needed to find a formula or change my profession. I was not going to work for someone else ever again. Because when you’re your own boss, you’re free—and no one can put a cap on what you make.
The good news was I have figured much of it out and applied it in my practice, and it worked. I currently practice Immigration Law in San Diego, California. I have built a large immigration law practice serving hundreds of clients in less than 8 years. We publish 2 Legal Blogs, the first one www.visalawyerblog.com established in 2006; we produce regular videos on our You Tube Channel; and run a mini publishing arm at the law office to support our media outreach.
We have been using social media innovative practices to make it happen. We have built the largest Facebook community for lawyers in the U.S. with more than 150 thousand fans and real engagement at http://www.facebook.com/myimmigrationlawyer and continue to innovate in that area. We keep doing it, month after month, keeping it coming. I have taken great concepts from elsewhere and applied them at our practice. Our method works, and our enchanting marketing keeps us steadily moving in the right direction.
Since I have been using the enchanting way system I was able to free my time to start 2 coffee shops in San Diego (simonsayscoffee.com and a cool co working space at www.co-mmunity.com) I love to create and my new passion is Travel. Last year I visited 5 countries and I am not stopping any time soon.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been easy.
- Cash flow management
- Hiring employees
- Time management
- Delegating tasks
- Marketing strategy and getting clients
- Strapped budget
- Self-doubt
Please tell us about Sapochnick Law Firm.
Jacob Sapochnick is the managing attorney of the Law Offices of Jacob J Sapochnick, the San Diego, CA, based firm which provides comprehensive immigration support to those who wish to immigrate to the U.S. from all over the world.
Several years ago, Sapochnick decided that social media was going to be the main tool he used to market the firm and reach out to clients, especially since not many other lawyers were pursuing that avenue at the time. Distributing information is key and he and his team get this task done primarily through blog posts and videos.
But his most impressive marketing feat appears to be creating one of the most popular lawyer communities on Facebook. This accomplishment led him to create a marketing resource for lawyers called Enchanting Lawyer that offers articles and podcasts with insights and tips from lawyers and marketing experts.
we built an amazing culture of work at the office where employees feel like they are part of a family. We treat clients like we want to be treated and we see amazing results. Customer service is our highest priority.
Do you look back particularly fondly on any memories from childhood?
I loved to go traveling with my parents all over Israel. We used to take trips 4 times a year and that experience really made me the curious creative person I am today.
Contact Info:
- Address: 1502 sixth avenue
- Website: www.h1b.biz
- Phone: 6198199204
- Email: info@h1b.biz
- Instagram: @sandiegoimmigrationlawyer
- Facebook: http://www.facebook.com/myimmigrationlawyer
- Twitter: @visalawyerblog
- Yelp: https://www.yelp.com/biz/law-offices-of-jacob-j-sapochnick-san-diego-2
Image Credit:
Jacob Sapochnick
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