Today we’d like to introduce you to Jennifer Lannon.
Jennifer, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
After having two kids, I quickly realized how dreadful the teething stage can be for both babies and moms. Teething is painful and makes babies very fussy. To make matters worse, this stage can last for what seems like forever. I would always give my babies their beloved teething toys but would quickly find them on the floor. Sometimes they were dropped but mostly they were thrown to the ground. I realized that after picking the teether toys off the ground and giving them back to my sweet babe, they would soon be purposely thrown to the ground again. It became a game. Enter my teether bibs. I wanted to create a product that would make life a little bit easier for moms so I created bandana bibs with sewn in teethers. Since the teether is attached it can’t be dropped or thrown to the dirty ground. This eliminates the need to constantly retrieve and resanitize dirty teethers. You’re welcome my friends. : )
Has it been a smooth road?
Like most businesses, I have had many struggles along the way. I’ve had to get used to the world of e-commerce, and all that it entails. I’ve learned about marketing, inventory management, pricing, competitors, trademark/copyright laws and running my own online store. Where I have run into roadblocks the most are in the inner dealings of selling on Amazon.com. As a third party seller on Amazon I can tell you that it is like the wild, wild west on that platform. The rules are changing all the time. Fees go up all the time. Competitors get dirty. Listings get hijacked. Fulfillment centers lose inventory. The average customer is not aware of everything that goes on behind the scenes, and that’s probably a good thing.
Tell us more about the business.
We sell teething accessories for babies. Our modern products are meant to improve the lives of babies and Moms alike. We are best known for our Bandana Teething Bibs but have several other baby items such as the 2 in 1 Cactus Teether Toothbrush. We are very proud of the quality and safety of our products.
How do you think the industry will change over the next decade?
We’d love to be growing bigger and aligning ourselves with the needs and wants of the average mom.
Contact Info:
- Website: www.pickleandolive.com
- Email: info@pickleandolive.com
- Instagram: www.instagram.com/pickle_and_olive_baby
- Facebook: www.facebook.com/pickleandolive
- Other: www.amazon.com/shops/pickleandolive
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