Meet Jenny Schwenk of Superstition Street

Today we’d like to introduce you to Jenny Schwenk.

Jenny, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I left San Diego for a short time to try out the Midwest. When I was there, I opened a shop on Etsy named Superstition Street. I wanted the store to be eclectic, personal taste, and unisex. I used a Nikon camera and whatever accessible lighting available to shoot my models in the streets.

I shot in front of Federal Buildings, Adult bookstores, prisons, abandoned buildings, bridges and street art. I used my past experience in television set design to style my models, pieces and setups. The pieces are shown on both genders as one collective statement. The first week, I had sales nationally and internationally.

Since then, the store has grown, and I sell locally as well as collaborate with local businesses. The photography was also noticed and has taken off with the community, ranging from band promos, models, clothing companies, cannabis collectives, and candid celebrations for all type of events.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road has been a learning process, and I continue to challenge myself. The struggles I faced were competing with photographers that have been in the industry forever, and also with my own personal standards of wanting to stand out from the rest. I model my photography after a high fashion and editorial images.

That’s where I draw my inspiration from. On a daily basis, I set out to observe people in the park, tourist areas, magazine stands, online shops internationally, and through my 6-year-old daughter. She sees life through a fresh, colorful perspective.

So, as you know, we’re impressed with Superstition Street – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
The business ‘Superstition Street’ was named after the Stevie Wonder song, “Very Superstitious”. I love all types of music and art. I felt that taking vintage pieces from different places and different eras and giving them a new life brought about a new energy.

I’m proud of the fact that if I wouldn’t wear it, keep it, flaunt it, respect it, then I wouldn’t sell it. I have many years of experience working for Betsey Johnson, MAC Cosmetics, VH1 Entertainment, Event Planning, Interior Design, and an avid lover of high fashion and vintage, to know the value of what I see when I see it.

So, what’s next? Any big plans?
My plans for the future, are to shoot for a designer, magazine, or establish my own brand. I have worked on some collaborations from San Diego, to Los Angeles, to New York, and hope to continue networking and meeting other creative minds. The point is to progress, and forever inspire as well as be inspired.

Contact Info:

• Website: JenSchwenk.com
• Phone: 561-900-4014
• Email: street.sweet@gmail.com
• Instagram: https://www.instagram.com/superstitionstreet/
• Facebook: https://www.facebook.com/superstitionstreet/

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.