Today we’d like to introduce you to Jerik Centeno.
Every artist has a unique story. Can you briefly walk us through yours?
Everybody asks why I moved to San Diego and got away from my home state. People can sometimes make me feel misplaced and guilty about growing up in Hawai’i because I am a sore thumb in their cultural stigmas: I don’t surf, swim, wear board shorts, have long hair, nor drive a Toyota truck — I was polar opposite of all that. As a kid, my friends and I always went against the grain of pop culture and stigmas of Hawai’i norms – we were into skateboarding, we weren’t that into reggae, were in the school concert and jazz bands, and we listened to and played indie rock – things that changed my life into who I am today.
Although we contrasted a typical island kid, I am extremely thankful to have been a born and raised Filipino from Kaua’i, Hawai’i because the island raised me through all these cultures, influences, and the way that everybody thrives off of working together. It gave me a meaningful perspective and made me feel as if everybody was my blood regardless of race or background.
Small Culture is named after my home island, which is small but so rich in culture.
Please tell us about your art.
Small Culture is my kaleidoscopic indie moniker that I produce music under with the help of my best friends and people I look up to. The inspiration behind creating Small Culture music is my love for composing for film and pushing the boundaries of pop music. It is my way of letting people in on what goes on in my mind and life in hopes that they can dance to it, connect, or learn from a mistake I’ve made. Small Culture is a bit of a contradiction – one person is able to make a big sound and I hope people take that and run with it when pursuing what they want out of life.
We often hear from artists that being an artist can be lonely. Any advice for those looking to connect with other artists?
My advice on trying to connect with artists is to think about how another person may feel as equally awkward or lonely as you are. Share another artist’s body of work because you genuinely like it and if you see that artist in person, tell them because it’ll make them feel better. It’s all based off of treating another person like the way you want to be treated.
How or where can people see your work? How can people support your work?
“Stream” and “Follow” my music on Spotify: https://open.spotify.com/artist/1FfOs5fj9X6DiuR2rvNDuz?si=OHbWAEOaRl67f-sxYu18BA
Purchase/Stream my music on iTunes or Apple Music: https://itunes.apple.com/gb/artist/small-culture/1114146092
“Like” me on FaceBook: https://www.facebook.com/SmallCulture
“Follow” me on Instagram: https://www.instagram.com/small_culture/
“Follow” me on Twitter: https://twitter.com/Small_Culture
Contact Info:
- Website: https://open.spotify.com/artist/1FfOs5fj9X6DiuR2rvNDuz?si=OHbWAEOaRl67f-sxYu18BA
- Email: smallcultureband@gmail.com
- Instagram: https://www.instagram.com/small_culture/
- Facebook: https://www.facebook.com/SmallCulture
- Twitter: https://twitter.com/Small_Culture

Image Credit:
Elliot Cartier
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