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Meet Joy Bender of Aumann Bender & Associates – Compass

Today we’d like to introduce you to Joy Bender.

Joy, can you briefly walk us through your story – how you started and how you got to where you are today.
As a real estate agent in San Diego, I’ve used digital marketing to break into the luxury market. My digital marketing background began back in 2006 when I built a DIY website with google page one rankings in the Twin Cities. This was back when having a website was still an emerging concept.

Through mastering digital marketing and google page one rankings, I became the #1 emerging markets lender in the state of Minnesota. I sold the mortgage website in 2010 after moving to San Diego and making the decision to sell luxury real estate.

Since 2012, I was able to break into our luxury market in SD and remain consistent over the past seven years with online leads. Last year we sold just over $10M from the website three deals which included two ocean fronts.

I’m the co-founder of Aumann Bender & Associates with Compass in La Jolla. We hold just under $15M in listing inventory, and I am the #1 luxury real estate digital marketer in San Diego.

Has it been a smooth road?
Digital marketing changes constantly and best practices aren’t 100% applicable to every industry. Google and Bing advertising cost per click has also increased ten fold as more competitors give it a try. There are also many lessons learned along the way like it’s ok to say no sometimes!

We’d love to hear more about your business.
Deploying a “high-touch meets high-tech” approach to luxury real estate, we are the San Diego partner for the coast to coast super team, The Private Client Team. Recognizing real estate has become a global asset class – and that many of our core clients now own multiple properties in several markets, we’re positioned to deliver a seamless experience across our clients’ entire real estate portfolio. This high-level collaboration brings tremendous marketing exposure to our seller clients and their properties.

Is our city a good place to do what you do?
San Diego has a tremendous opportunity for someone starting out in the real estate industry. Our real estate market remains strong with many investors and vacation home buyers.

Contact Info:

Image Credit:
Hannah Claire

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