Today we’d like to introduce you to Karoline Buchsbaum.
Karoline, please share your story with us. How did you get to where you are today?
I started ArtelieRio at La Jolla Open Air Farmers Market as a mobile boutique.
I create our collections with my team and curate all the textiles and prints.
I’m so proud to be the founder and creator of a local sustainable brand.
Meet the founder:
Karoline Buchsbaum was born in a small town, called Cachoeiras de Macacu, in the middle of the Atlantic Rain Forest in Rio de Janeiro, Brazil.
She came to San Diego, CA in 2011 to learn English.
She absolutely lives her life through art, fashion and yoga to express herself.
Her background as a Contemporary ballerina at the Federal University of Rio leads her to start a career in the Fashion Industry.
As a Personal Stylist, Karoline always dreams to create a sustainable brand to empower women that wants to wear clothing with a purpose.
“There is no way people keep consuming cheap and toxic products made by slavery work.
The Fashion Revolution is real and it’s on.
Join us! “
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s been hard to spread out our purpose.
Unfortunately, there are a lot of people still buying cheap and unethical Fast Fashion.
Most of these consumers have no idea how fashion works and how the garments are made.
Alright – so let’s talk business. Tell us about ArtelieRio – what should we know?
ArtelieRio is a slow fashion brand from San Diego, handmade in Rio de Janeiro, Brasil by five women in a small factory.
Our clothing are sustainable, inspired by the California Beach Life, made by women for women to get wet and sweat.
I curate high-end fabrics with CO2 control and UPF 50 that dries fast and feels like your second skin.
Sustainability:
Our fabrics are produced with AMNI Soul Eco yarn from Rhodia Solvay.
The first nylon 6.6 biodegradable in the world.
The production is eco-friendly because uses recycled water with absolute absence of toxic products that are harmful to the human skin, certified with the world-renowned Oeko Tex label.
Our prints are digital and limited edition. Our collections are handmade by five women in partnership with a small factory located in Rio de Janeiro, Brasil.
Fashion Revolution:
Fashion is the second biggest polluting industry in the world, after oil.
Your purchase matters.
Be conscious about what you wear.
Thank you for join the Slow Fashion Movement.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I would like to thank my family ( husband, sister and my mom ) for encourage me to believe in my dream and my friends who became clients and still supporting me in creating my campaigns.
Contact Info:
- Phone: 8583444281
- Email: artelierioboutique@gmail.com
- Instagram: www.instagram.com/ArtelieRio
- Facebook: www.facebook.com/ArtelieRio
Image Credit:
Renata Guzman Photography
