Today we’d like to introduce you to Lisa Druxman.
Lisa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Stroller Strides was an “a-ha” moment for me. I was on a stroller walk in Encinitas with my new baby and was struggling with the idea of going back to work full time. I wanted to be a mom first and foremost but we needed my income. During that particular stroller walk, a light bulb went off. I could help other moms get back into shape after having a baby. And they could help me with all the things I needed to know about motherhood. I didn’t think it could be a business at this point; just something I could do to meet other new moms, help them get back in shape, and help me with motherhood. Apparently, I wasn’t alone because the idea took off. I opened 12 Stroller Strides locations here in San Diego in that first year (and I didn’t have to go back to work). Before you knew it, moms were emailing me from all over the country asking to join or start classes. And this was before social media. That’s the power of the word of mom!
We ended up franchising the business and have become one of the fastest growing franchises in the United States. We are the largest pre and postnatal fitness business in the country. As my kids grew up, the business grew up. We added more programs which include Fit4Baby and Body Back. We now have nearly 300 franchisees and almost 2,000 class locations nationwide. My role in the company is truly doing what I love. I just wrote a new book called The Empowered Mama and have a podcast by the same name.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I would call it a roller coaster ride more than a smooth rode. There are always challenges. And there are always solutions. Growing so quickly has huge pains. The technology needed to manage 300 franchisees is no easy feat. But the biggest challenge in my business is the juggle between work and motherhood. In our business, we teach how to succeed at that as much as how to run the business.
FIT4MOM – what should we know? What do you guys do best? What sets you apart from the competition?
FIT4MOM is the voice of wellness for moms. We offer pre and postpartum fitness classes for moms nationwide. We are a franchise opportunity that is well suited for moms with a passion for fitness and motherhood. We are known for more than just fitness. We are known for being a welcoming community for moms, for being a village for moms at every stage of motherhood.
What were you like growing up?
Every report card, I had said that I was a daydreamer. I was not a great student and later found out that I had ADD. I have learned how to turn those daydreams into my destiny. Funny enough, I wasn’t very good at sports, so I fell into fitness as a way to stay active as a young teenager. It not only gave me physical strength but gave me a lot of confidence.
Pricing:
- Memberships with unlimited classes Stroller Strides $75 / month
- Membership with unlimited classes for all programs $89 / month
Contact Info:
- Address: 1850 Diamond St. Suite 102 San Marcos, CA 92078
- Website: www.fit4mom.com
- Phone: 760.410.8492
- Email: lisa@fit4mom.com
- Instagram: https://www.instagram.com/fit_4_mom
- Facebook: https://www.facebook.com/CORPFIT4MOM/
- Twitter: https://twitter.com/fit_4_mom
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