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Meet Michael Sebastian of WST Digital in Downtown

Today we’d like to introduce you to Michael Sebastian.

Michael, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I worked as an in-house Digital Marketer from 2009 – 2015 and gained a lot of experience with PPC-style marketing strategies. In 2015 I started WST Digital to work on my own. Recently we’ve expanded into some pretty large brands handling complete marketing funnels for clients.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has certainly had some high’s and low’s. I’ve never been good at selling myself, so I’ve had to learn a lot on that front, as well as asking for referrals from good clients. I’d say that’s the largest struggle for me. But it gets easier as time goes on, or I just get used to it.

So let’s switch gears a bit and go into the WST Digital story. Tell us more about the business.
WST Digital does PPC advertising for eCommerce companies. That includes building end-to-end sales funnels that include landing page development, digital advertising strategy and execution, and reporting.

The network of connections that we have available to us set us apart from the competition, allowing us to push millions of impressions to the top of each funnel for a very low price.

Has luck played a meaningful role in your life and business?
I can confidently say that luck has not played any role in the company. I’ve worked extremely hard, for a very long time at maintaining great relationships and putting good karma into the world. I utilized those when I started WST Digital, and have been growing because of this.

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