Today we’d like to introduce you to Rachel Medina
Hi Rachel, thanks for joining us today. We’d love for you to start by introducing yourself.
Spending the first 25 years of my career in the Magazine industry that ranged from being an Advertising Executive to moving up to the top spot as Publisher, gave me valuable corporate level media, sales, marketing and leadership experience needed to transition into entrepreneurship. Launching my own Magazine in 2015 with a work from home approach and a grassroots brand building model that was a success, provided the personal, professional and financial proof that my team and I could have a vision and see it through. It was clear that taking such a big leap as a single mother over the age of 40 wasn’t the norm, yet I wanted to let women everywhere know that if I can – they can!
Launching the Rachel Unpacked podcast became the way I could share the lessons I had learned regarding the power of mindset, the truth about wealth building, and the test of faith experienced each step of the way. Then 2020 moved in and gave us all a pause that made space for the realization that anyone could start a home-based business and succeed in today’s economy and with today’s technology. Simultaneously, I was unpacking my own passions and getting honest with myself about my purpose. When the DM’s from women began pouring in asking for advice on how they too could set-up a business from home or build a brand, or simply start a side hustle to make some extra money, the path forward became extremely clear.
I am fortunate to have found a marriage between the proven success we experienced prior as a team and our passion to help women win! Today, we are building a multimedia company focused on creating mission driven content through podcasting, longform video, and community focused brands such as SHE.E.O that support women as they build businesses and lives they love!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I’ve learned that entrepreneurship is a marathon, not a sprint. This means that when you are starting out, you are full of ideas, energy, and optimism that is often shared with those around you who happily cheer you on. However, as you run your race and approach those long and twisted turns, it can become a lonely stretch of road. This is when the true test of endurance and mental stamina come into play.
When it comes to leadership and team building, creating a team dynamic where everyone is a star in their own right yet is willing to use their brilliance for the greater mission of the business and in supporting the team, isn’t easy. There are instances when you’ll pour into an individual based on the potential you see in them, only to have them move in a manor that’s “me” rather than “we” in nature. This can become erosive over time.
Pastor, remember that no matter what path you see others take, stay focused on blazing your trail. Create a business culture that is actionable and uphold it unapologetically. And always chose authenticity, having faith that you are not there by accident and that you have what it takes to achieve your vision because the hardest part is having the courage to start!
We’ve been impressed with SHEEO X, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
SHEEO began with a vision of taking all that we have learned on our entrepreneurial journey and sharing the valuable lessons with women everywhere so that they can explore what is possible for themselves.
SHE accomplishes this through educational, inspiration, and motivational content distributed through our free newsletters, social media, podcasts, longform videos, courses, guides, online membership community, live (IRL) events, and more.
Today, SHE’s available in two languages, English and Spanish, reaching women in over 20+ countries around the world, and is attracting some of the most accomplished guest experts through our new SHEEO X collab project, where they share their knowledge with our global community of ordinary women building extraordinary lives – one brilliant business idea at a time!
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I attribute any degree of success to God and His grace in aligning me with people who thought of me for opportunities to speak at Universities, Women’s Leadership Conferences and most recently at TEDx. There are amazing women who have been confident enough to speak beautifully about me in rooms I wasn’t in, and who weren’t afraid to leveraged their connections to support me and the brand’s mission in a time where women can tend to be overly competitive. Plus, having a talented – trustworthy team alongside of me every step of the way who believe in the power of connection, collaboration and the blessings in serving others above ourselves – has been absolutely priceless.
Special thanks to Daneen San Pedro, who has been instrumental over many years in helping me unpack business ideas and in the launch of brands – past and present. Jackie Hernandez is a YouTube influencer who has helped us take SHE.E.O international and has leveraged her star power to help SHE.E.O’s mission go global. And thank you too every one of our new SHEEO Xperts who will be helping us elevate the SHEEO Experience in 2025!
Together, we are creating a foundational global brand and business that will make future generations proud. But what drives us forward each day is our shared mission to serve women from all starting points and to help them believe in bigger for themselves through our SHE.E.O products, services, courses, and community, designed to help them build businesses and lives they love!
Contact Info:
- Website: https://rachelmedina.com
- Instagram: https://www.instagram.com/rachelmedina101
