Today we’d like to introduce you to Sara Brooks.
Sara, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Candidly, my original dream was to be a talk show host, so I started my professional career pursuing this goal, which led to positions at MTV (casting) and E! (development). After working in LA (and eventually giving up on the talk show dream), I moved to NY to explore what else the world of media had to offer. By chance, I stumbled into PR, but I quickly knew the industry was my calling. It was the perfect blend of writing, networking, creativity and relationships. I was working for years as a senior team member at a prestigious NYC-based PR firm that specialized in beauty and fashion. Following my tenure in NYC, I accepted a position at a bi-coastal lifestyle PR agency in Southern California, where she spearheaded the development of the firm’s lifestyle division.
In the fall of 2014, I launched Covet PR, setting out to create a PR agency like no other, focusing solely on consumer brands that are pushing boundaries, setting new standards and innovating the wellness industry. Deeply rooted in founder-led companies, Covet PR stays ahead of the trends to catapult industry innovators to become household names. My relentless passion for clients, extensive media relationships, and tenacious approach to getting the job done has helped to make Covet PR one of the fastest-growing PR firms in the country.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Absolutely not! Running a business is a rollercoaster of ups and downs and bumps in the road, but the most difficult struggle is a daily one, and that’s people management. Everybody is unique in what they need/want to be successful, and I take great pride in considering every one of my team members’ desires, strengths, and requests.
Covet Public Relations – what should we know? What do you guys do best? What sets you apart from the competition?
Covet PR is a national public relations firm devoted to healthy consumer food, beverage, beauty, and lifestyle brands. Deeply rooted in all things wellness, we stay ahead of the trends to catapult industry innovators to become household names. Combining expertise, media relationships and hustle across our offices’ coast to coast, we design creative and custom strategies for traditional and new media platforms; compelling influencer campaigns; and unique experiential activations that bring disruptive brands to life.
What is “success” or “successful” for you?
The answer is two-fold! 1) If our clients are happy, we’re happy. That’s the utmost level of success in my eyes. We don’t have to be the biggest agency, or the most profitable, but if we can be the one to get our clients the coverage that excites them and truly moves the needle for their business, that’s success in my eyes. 2) Personally, I’ve always wanted Covet to be a place that our employees are excited to come to work each day. Overall, so long as my team is proud to be a part of the team!
Contact Info:
- Address: 750 B Street #2850
- Website: https://covetpr.com
- Phone: 6197956030
- Instagram: https://www.instagram.com/covet_pr/?hl=en
Suggest a story: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.
