Today we’d like to introduce you to Sarah Taub.
Thanks for sharing your story with us Sarah. So, let’s start at the beginning and we can move on from there.
I started Fig and Whiskey four years ago as a side hustle and path to forge when I became a mother. I spent the past decade working in TV as a prop stylist and set decorator and would spend my weekends coordinating and designing weddings.
After having my baby last year, I shifted into running my business full time at home. Since then, I have been producing photo shoots, been published in several online platforms such as Gray Malin, Apartment Therapy, One Hope, and Charleston Wedding Magazine, art directed a cooking show, hosted a wine tasting that raised money for This is About Humanity, and founded a women’s retreat for creative entrepreneurs called The Fawn Project.
Fig and Whiskey was born from my passion for entertaining, great design, and visual storytelling. To me, event design is an opportunity for guests to step into a world created just for them. Through Fig and Whiskey, I have been able to integrate my background in interior design and production, and my love of decorating and entertaining into a business.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being a small business owner comes with its own set of challenges. While I love the freedom of working from home, I do miss the energy of working in a more populated environment. When taking work, it is important to make sure you are honoring your values and only take work that feels in line with your brand.
My advice is to set small goals for yourself and be kind about what your journey looks like. Don’t compare yourself to someone else’s success, check-in with yourself, and be proud of where you are on your path. It is important to measure your success with your own ruler.
We’d love to hear more about your work.
My work is in design and entertaining. I love creating spaces for people to be inspired. To me, that comes in the form of interior design, event design, and life styling. I love helping people bring their home to life or highlighting a celebration with design details that help tell their story.
With my background in Art History, interior design, television and movies, I have learned how an environment can affect your experience and emotions. I am very big on research and love turning to art and movies to inspire my ideas. I am proud of what I have created as a brand to help inspire others. My goal with every project is to create a sense of wonder and excitement for my clients to enjoy.
So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
Media often portrays women in competition with one another, but women can be incredible collaborators. I believe that women share a common experience when it comes to establishing themselves in a work environment and as a result have the ability to work extremely well together.
So often in the professional world, we work with people who already know and understand the work we do, so our perspective gets reinforced instead of expanded. Sometimes we become so immersed in our own work that we don’t see answers to the questions that an outsider might ask.
I created a women’s retreat called The Fawn Project that highlights women’s differences and strengths in creative fields. The fawn project brings together women experts in their field, allows them to host a workshop, and offers a space to share their talents in a way that will lead to growth personally and professionally. By coming together and teaching, we get to examine what we do through the eyes of a learner.
When people of different fields come together, they ask questions that experts might not and because women make such nuanced observations, they are able to add a wide range of insight to what is missing. Participants in The Fawn Projects are able to learn as much about their own work as they are about others.
I have seen how well women can collaborate and, as natural problem solvers, we have so many opportunities available to learn from others in a way that can help us thrive in our professions.
Contact Info:
- Website: FigandWhiskey.com
- Phone: 310-853-2990
- Email: hello@figandwhiskey.com
- Instagram: @FigandWhiskey and @The_FawnProject
- Facebook: Facebook.com/
Figandwhiskey
Image Credit:
Taylor Hotter, Ryan Pavlovich, Andrea Lynne
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