Today, we’d like to introduce you to Vanessa Barnes.
Hi Vanessa, so excited to have you on the platform. So before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
I found my passion for fashion while exploring an introductory elective in college.
Delving into the intricacies of the industry’s business dynamics, I chose to pursue a major in retail marketing. Subsequently, I seized opportunities in music videos and local TV, deepening my understanding of visual merchandising and assisting in purchasing. Moreover, launching my own fashion blog played a pivotal role in nurturing my enthusiasm for advancing within the field.
The work experience, would then eventually lead me into having an eyewear company. Which is something I never intended to do. It’s funny where life leads you. What I am most proud of is our ethics! @shopfashionmixtape is an indie luxury boutique eyewear made in the USA with transparency. The eyewear is made slow, sweatshop-free.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Reflecting on the past, I’ve encountered numerous challenges, persevering by tackling them head-on.
I believe that in the face of obstacles, one must persistently pursue their goals. As for the brand, I want the world to know that it’s only the beginning, and I eagerly anticipate its continued growth and evolution!
In 2020, the brand encountered obstacles stemming from the COVID-19 pandemic, which hampered its distribution capabilities. Retail and fashion landscapes are ever-changing, demanding continuous learning to anticipate future trends and developments.
Thanks – so, what else should our readers know about your work and what you’re currently focused on?
What I am most proud of is our ethics! @shopfashionmixtape,
Fashion Mixtape is an indie luxury eyewear boutique that specializes in ethically made, sweatshop-free eyewear produced in the USA. Since its establishment in 2017, the brand has gained recognition through its online listings and participation in events such as London Accessory Week. It was even named an Emerging Lux brand in 2022.
I also like to feature emerging brands that follow the same structure of ethically sourced products.
Introducing the audience to something fresh and new!
Is there any advice you’d like to share with our readers who might just be starting?
Give your audience/customers something unique!
Life will throw obstacles and try to deter you from quitting. Start somewhere with what resources you have and what you can do until you reach a point where you can further grow. If you’re feeling burnt out, please rest and continue to focus on your goals!
Contact Info:
- Website: fashionmixtape.com
- Instagram: https://www.instagram.com/shopfashionmixtape?igsh=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr
Image Credits
@fashionmixtape
