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Rising Stars: Meet Preston Soto

Today we’d like to introduce you to Preston Soto.

Preston Soto

Hi Preston, we’d love for you to start by introducing yourself. 
After graduating from UCSD, I bought a pair of Allen Edmonds dress shoes from Nordstrom to wear to my graduation ceremony. After shining them and posting the results on YouTube, my video went viral with millions of views, launching The Elegant Oxford. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Scaling my business has definitely been challenging. As a one-man show, it’s difficult to find the time to do everything for everyone. 

Appreciate you sharing that. What else should we know about what you do?
The Elegant Oxford is a clothing and apparel project specializing in artistic patinas and shines for quality men’s dress shoes. 

My YouTube channel specializes on how-to tutorials, and I take personal commissions to restore or transform men’s dress shoes. 

I am really proud of my reputation as an artisan in this niche area. I’m known for my artistic ability to shine and dye leather dress shoes. Featured on Business Insider. 

Alright, so before we go, can you talk to us a bit about how people can work with you, collaborate with you, or support you?
Collaborations can be done by emailing me at TheElegantOxford@gmail.com or by contacting me on Instagram or Facebook. 

People can support me by visiting my online store at TheElegantOxford.com and purchasing the best shoe care products on earth from me. 

Watching my videos on YouTube really helps as well 

Contact Info:

  • Website: TheElegantOxford.com
  • Instagram: @theelegantoxford
  • Facebook: @theelegantoxford
  • Youtube: @TheElegantOxford

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