Today we’d like to introduce you to Shelly Cannon.
Shelly, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have always been a writer, starting as an art and communications major in college. But my work as a copywriter has evolved over time from writing ads and “being clever” to working with companies and individuals to tell a deeper, more powerful story. As in, who they are, what they stand for, why they do what they do. Rather than helping brands only sell products, my copywriting expanded a few years ago to collaborating with foundations and 501(c)3s as well as creators. In essence, people doing good things in the world. Using my storytelling, strategy, and writing skills to create richer, more meaningful content has been a profound shift. I work with entities whose ethos and perspectives are aligned with my own. And my contributions are more closely tied with my purpose: to inspire people.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Oh, if only we had ten pages! So, the struggles and obstacles have been many, but I know absolutely they’ve made me who I am. The u-turns and adversity were detours in the right direction. I can honestly say my “greatest” hits were around what I not-so-affectionately call the “Not-Enoughies.” Not smart enough, not creative enough. A continuing limiting voice — and complete nonsense — that kept me small. What has changed is my sense of who I am. Early on, I sought external validation that I was worthy. (I like to say I’m a recovering perfectionist.) By seeking approval and wins from others, I gave away my power. It was long before I understood the most important opinion belonged to the person in the mirror. When we embrace and believe in ourselves, we are inspired to create with love. For ourselves, for others. Now I acknowledge my skills and talents as I look within for the answers. Always staying true to myself.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Although I offer professional services, I consider myself first and foremost a creator. I have built a business doing what I love: telling people’s stories and helping them succeed. As mentioned, I work with foundations, creators, and people who, through their business or donations, move the planet forward. Everyone has an origin story, a higher purpose, an important contribution, but they often can’t access that. I am inspired to find the good in people — the essence of who they are and what they do. Also, I have worked as a painter; when I moved to the beach a few years back, I started painting again, this time close-up compositions of waves, in the space between realistic and abstract. But my main craft and revenue stream is writing. I would say I’m known for original, compelling writing that energizes clients with confidence and a renewed appreciation for what they bring to the world. I am most proud of staying true to my passions and helping others. What sets me apart is the quality of the work: headlines, taglines, and well-crafted content. All my business is referrals, which is a kind of freedom. Finally, I have also started the journey of writing a memoir and personal essays. I believe we’re as alive as we want to be. It’s about moving out of your comfort zone to a place of wisdom and courage.
Can you tell us more about what you were like growing up?
Growing up I liked to make stuff. Everything from little diaries and picture books to puppet stages and pretend classrooms. Once my then-teenage sister came down to my little classroom and wrote over everything in giant letters: The Beatles! It’s quite possible I never forgave her lol. Though I am the youngest of three, my two siblings are older, so I spent plenty of time alone like an only child. My parents and I did projects on the weekends. My mom liked to sew and “remake” articles of clothing she was given; my dad loved to work with wood. When someone needed a repair, they’d always call my dad. He could figure anything out, even applied for patents. I was also athletic and competitive; I loved Color War at sleepaway camp, which influenced my drive as an adult. Separately, I remember running home after school as a latch-key kid (elementary school) to watch a craft show called “Pocketful of Miracles.” Nerdy, I know. But I loved the idea of making something from nothing. Still do.
Contact Info:
- Website: shellycannoncreative.com
- Instagram: @shellycannoncreates
Image Credits
Angela Garzon
