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Story & Lesson Highlights with Federico Janni of Los Angeles / Milan

We’re looking forward to introducing you to Federico Janni. Check out our conversation below.

Good morning Federico, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What’s more important to you—intelligence, energy, or integrity?
Integrity

Can you briefly introduce yourself and share what makes you or your brand unique?
Im a photographer and 3d visualization artist, I tell stories with images.
I was born and grow up in Milan working for fashion and television. I moved in US in 2012 to proceed my career in films.
Today I keep working on creating stunning images and visualize ideas from concept to final.

Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
When I was a child I could trust and believe anybody. Today I dont.

Do you remember a time someone truly listened to you?
Yes myself. I listened to myself and I thought that was the right thing to do.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What’s a cultural value you protect at all costs?
The credibility, that means the power to always do what you say.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. Are you doing what you were born to do—or what you were told to do?
Im doing what I felt to do

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