Daily Inspiration: Meet Drew Lundberg

Today we’d like to introduce you to Drew Lundberg.

Hi Drew, thanks for joining us today. We’d love for you to start by introducing yourself.
My passion for music began when I was 14. I played in bands, received a degree in Recording Arts Technology, and interned with Ed Rose at Black Lodge in Kansas. Those early years had a huge impact on my desire to work in the music industry. It wasn’t until 2021 that I started 12|21 Recording Studio to pursue my passion in recording and production. It was one of the best decisions I’ve made, and have grown immensely, both professionally and musically. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
There are always challenges when starting and owning your own business. You’re forced to wear many different hats and be able to adapt within different circumstances. One of my biggest challenges has been promoting 12|21, as I’m a very humble person and prefer things to happen organically. 

As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
I see my role as the bridge between an artist and their overall desire and outcome. As important as the technical side is to any creative field, I feel that being able to understand an artist’s vision is the most important aspect. 

I started 12|21 with the desire of working with like-minded people and musicians. I pride myself on my ability to work within different genres and personalities to create trust and form long-term relationships to achieve the artists’ goals. Creating a collection of music can be an intimidating process, but with the right tools and approach it can be one of the most rewarding and exciting accomplishments. 

Music is a journey, one that I truly believe makes you a better person. 

We’d love to hear about how you think about risk-taking.
When I started 12|21, I had a steady income, and our second child was just born. It was a very stressful time, but with my wife’s support, I knew it was the right decision to ultimately be happy. I think risk is necessary in life. I think you have to be uncomfortable to be more comfortable with yourself and your goals. I think the correlation between passion and risk-taking can be integrated in a really positive and motivating way. 

Contact Info:

• Website: twelvetwentyonestudio.com
• Instagram: @twelvetwentyonestudio
• Facebook: Facebook.com/twelvetwentyonestudio.com
• Other: @oftenthethinker

Image Credits
Isaac Secret