Today we’d like to introduce you to Quantal Langford.
Hi Quantal, please kick things off for us with an introduction to yourself and your story.
After graduating with a degree in Graphic Design from the University of Tennessee at Chattanooga and working with a few contract clients and freelance clients, I decided to go full-time with Langfordesign in 2007. In 2014 my wife and I moved to Oceanside, California, where I replanted Langfordesign on the west coast. I was fortunate enough to work with many of my clients on the midwest and east coast and at the same time, build relationships with new clients on the west coast.
Currently, I’ve evolved the business, doing more content creation, building side brands, publishing, and speaking engagements.
Some of the properties I’ve launched or developing: A lifestyle show/podcast called The Creative Brew, an inspirational/athletic clothing brand called Just Heart Apparel. A sarcastic and playful marshmallow character property named Mush Mush and a sci-fi cyberpunk book series called Seed.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
No, it has not. But for many of the people like me and others, that’s been interviewed on SD Voyager; challenges are part of the game. Some of the struggles have been looking for funding as I continue to expand as a business, finding my exact niche as a design studio. Figuring out my voice as a communicator and podcaster, as well as the normal expenses of running a business, being profitable and sustainable.
Many times, it has been learning to be patient. I’ve recently acquired two clients that I had been connected with for months of not hearing from them.
It will never be smooth, you learn, you pivot, and find better solutions, and always stay creative.
We’ve been impressed with Langfordesign, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Langfordesign is a multi-displinary branding and media company helps create empowering brand stories. Focusing on developing brand identities, development, and content for B2C, healthcare, sports, non-profit, startups, publishing, and licensing sectors that emotionally resonate with their respective audiences.
Aside from building and development of brands for our clients, Langfordesign also creates its own intellectual properties to be packaged for licensing and distribution.
Brand Identity
Brand Development
Digital Media
Digital Illustration
Digital Asset Creation
IP/Mascot/Character Creation
Nameclature
Content Creation
Consulting & Discovery Workshops, Speaking Engagements
Social Media Branding
Merchandising & Licensing
Much of my work is in the school, university, and athletics arena. But I do love working with non-profit organizations for various causes. I’m passionate about connecting with people, figuring out what they really want out of their brand identity, and being a creative partner and ally, helping to make their vision a reality.
Are there any important lessons you’ve learned that you can share with us?
That you only know what you know. Knowing what you’re worth, being able to say no to clients that don’t align with you or your values. Being aware of new technologies and trends. Gathering skillsets and pivoting when needed, and learning what works for your business. Learning to be consistent. These has been some of the most important lessons.
Contact Info:
- Website: www.langfordesign.com
- Instagram: @thelangfordstudio
- Facebook: @Langfordesign
- Twitter: @Langfordesign
- Youtube: @Quantal Langford
- SoundCloud: https://soundcloud.com/thecreativebrewtv
- Other: https://heliumradio.com/shows/the-creative-brew/
