Today we’d like to introduce you to Jennifer Boonlorn.
Thanks for sharing your story with us Jennifer. So, let’s start at the beginning and we can move on from there.
Thanks so much for wanting to share my story! Soul Carrier is the answer to a question my mother posed to me the summer before my senior year at ASU. That summer, my entire family was involved in a car accident that took the lives of both of my parents. Moments before my father’s SUV rolled over in a tire blow out, my mother turned around and said to me, “Where do you want to go…” She never got to finish that sentence, and I never got to tell her my answer. I thought becoming a prestigious attorney should be my answer to that question. However, my soul had other plans. And so I set out for the shiny lights of Manhattan and Parsons The New School of Design. My time in NYC included interning for Oscar de la Renta, dressing models at New York Fashion Week, designing products for Henri Bendel, and working in product development at American Eagle. My fashion adventures also took me to Christmas parties with Marc Jacobs, fashion shows where I sat behind Anna Wintour, and jobs at Conde Nast that eerily resembled the movie The Devil Wears Prada.
As incredible as Manhattan was, my soul, longed to be back in Phoenix. And so I moved home and started working for a marketing firm that was coordinating the festivities surrounding the grand opening of Barneys at Scottsdale Fashion Square. The mall decided to host an event called “The Mannequin Is Our Muse,” in which valley residents were invited to take blank mannequins and turn them into art.
I collaborated on a mannequin with my friend Bob Wilkinson. The mannequin we created was covered in vibrant rag rugs from the Dollar Store. Bob, a fellow creative, encouraged me to use my design degree, and thus, out of a pile rag rugs, Soul Carrier started to take shape.
I want to design products that bring more beauty and light to the world. Products that inspire people to carry their souls in every action they take. I want to encourage my customers to walk with integrity towards THEIR true north (not the direction other people want them to walk towards) and to be authentic to what their soul truly desires. I believe your soul is your moral compass and learning to tune out the external noise is one of the greatest things you can do for yourself.
In the words of Avicii, “Life’s a game made for everyone and love is the prize.” I hope my l handbags make an impact on you and inspire you to pursue what you LOVE. May your soul always be your greatest guide as you journey through the game of life.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road to building Soul Carrier was far from linear, and there were plenty of challenges and hiccups I had to overcome. However, even the hiccups and snags in the road taught me valuable lessons. Those hiccups shed light on issues, people, and projects I needed clarity regarding.
In the beginning, my biggest challenge was finding a factory that could sew through rag rugs and who would take on a small start up business. Now my challenges center around finding alignment in everyone I partner with. The other challenge is staying within the budget – it is so hard when there are so many cool things you could blow your marketing budget on. 😉
We’d love to hear more about your business.
Soul Carrier is a women’s fashion brand that designs leather handbags. We are based in Phoenix and we work with artisans in Leon, Mexico to bring our creations to life. We intend to bring more beauty and light to the world through our creations and to inspire everyone to ask themselves the question “Where do I want to go!?” and then to challenge them to listen to their soul over the outside noise to find the answer.
I want Soul Carrier to be remembered as the fashion brand that designed gorgeous handbags, while sparking conversations about the topics that matter most in life: authenticity, having a true north, finding alignment with your soul, being kind, living out your purpose, versus the purpose the world is trying to convince you “should” have.
What were you like growing up?
I was super creative and outgoing. I would spend months creating “themed” birthday parties. My little sister and I would pick a theme and then spend months creating decorations, games, and planning events for that particular theme (Disneyland, The State Fair, The Mall, 1950’s Sock Hop, The Rain Forest, etc). We would create decorations out of butcher block paper, come up with games to play, and then decorate our entire house with the decorations. Other than providing the food, my parents gave us a full run of how the party would unfold, and we did all the preparation. My sister, Jaime, and I would start 6 months ahead of the birthday, creating specific decorations and making items for all themed games.
I always had a clipboard and I would ask my friends to dress up for the theme and then I would have them do a cat-walk, and I would use the clipboard to rate them on their costumes. The fashion-design-creativity bug was strong within me even as a child. I was never bored growing up and I was always creating and “designing worlds” out of nothing more than butcher block paper, a set of markers/crayons and my imagination.
- The Soul Carrier Handbags range from $60 (our Contribution Coin Purse) to $475 (our Quintessential Bucket Bag)
- Address: Soul Carrier
5021 North 20th Street
Phoenix, Arizona 85064
- Website: www.soulcarrier.com
- Phone: 602.909.6611
- Email: email@example.com
- Instagram: @SoulCarrier
- Facebook: https://www.facebook.com/SoulCarrierHandbags/