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Meet Jennifer Pieratt of CraftED Curriculum

Today we’d like to introduce you to Jennifer Pieratt.

Thanks for sharing your story with us Jennifer. So, let’s start at the beginning and we can move on from there.
I started out as a classroom teacher -I taught for ten years before taking a position for a national company supporting teachers. I enjoyed my work in schools across the US but the travel was difficult on me and my family, and I also knew that there was potential to do similar work to what I was doing, but locally. I decided to start my own company in January of 2016 out of my garage. The first few minutes of this podcast I discuss my journey:

My business plan has shifted many times over the course of the past three 1/2 years and it has grown beyond what I imagined-my reach, the companies and schools I collaborate with, the opportunities I have had and the impact I have made. I have worked hard to stay relevant, networked and progressive ~ as it relates to my services and products. I have carved out a unique niche to my work and I”m so proud of the work I do to make learning more meaningful for students.

Has it been a smooth road?
There have been many challenges-the largest obstacle was transitioning from being a teacher to seeing myself as a business person and learning how to run a business. Just the notion of quantifying my worth and expertise was a huge identity shift for me.

Being a business owner/entrepreneur, psychically active individual, parent, friend and wife is a lot to juggle. I have read in plenty of business books and magazines that “balance” is not possible, but I have strived to strike a healthy balance in my life; however, it has required many sacrifices. One sacrifice being a lifestyle commitment-I go to bed early so that I can wake up and start my workday at five most days. I typically work seven days a week and vacations are pretty tough to come by when there is nobody else to run your business for you-there is a lot that depends on me being available and moving the work forward. Not having any reprieve can be challenging, which makes me extra thankful that I love what I do because without my passion I sometimes don’t know how I would grind through the unglamorous side of running a business!

Working in isolation is vulnerable and lonely sometimes. I make a concerted effort to collaborate with people-either through partnerships or networking. And I have learned to reach out for thought partners for insight and perspective on even the smallest things.

all of the above said, it has been the most incredible road of my adult life-watching this business grow into what it is and I couldn’t be more proud.

So, as you know, we’re impressed with CraftED Curriculum – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I provide professional development to teachers on Project-based learning. You can learn more about my work here:

As a company, I am most proud of the fact that I stay in the trenches with teachers and truly listen to what they need, and with that insight I build/design/provide my work and products (books, e-courses, social media content, etc.).

There are many competitors in my line of work but I have made a name for myself because my work is very practical for teachers (in comparison to other competitors who are often very theoretical or not in-tune with the realities most teachers face). The 1 on 1-time teachers get with me during project coaching is what I receive the greatest feedback from-people appreciate my creativity and wealth of resources.

I am most proud of the two books I recently had published with Corwin Publisher because it is truly a culmination of my work in building and growing my business.

Let’s touch on your thoughts about our city – what do you like the most and least?
I LOVE my hometown county of San Diego-the diversity of people and terrain. I love the weather and the beautiful scenery. As a Native San Diegan, I have lived in many parts of the county before landing in my little community of Cardiff~ I love the small town and beach vibes of Cardiff.

Contact Info:

Image Credit:
All photos taken by Jenny with Teachers of Lake Elementary in Vista, CA, Epiphany Prep Charter in Escondido and Whittle Schools in Washington DC.

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