We recently had the chance to connect with Jaime Nacach and have shared our conversation below.
Jaime, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What’s the most surprising thing you’ve learned about your customers?
One of the most surprising and enlightening things I’ve learned about our customers is how open-minded yet resource-constrained many of them are. When I started Virtual Latinos, I believed the most significant challenge would be convincing businesses to work with talent from another country. But it turns out that most of our clients already recognized the value of diversity and global collaboration—they just didn’t know how to find and hire the right people.
Many of them, especially small businesses, were struggling with high turnover, rising local labor costs, and a lack of flexible hiring options. More than just virtual assistants—they needed long-term professional partners, aligned in culture, time zone, and values. Once we matched them with highly skilled bilingual professionals from Latin America, our clients started telling us things like, “We’re never hiring locally again.” In fact, one of our clients scaled her entire operations team using our talent and increased her service offerings simply because our assistants came with unexpected multilingual skills.
This insight transformed how I see our mission. We’re not just a recruitment agency—we’re helping visionary leaders unlock the full potential of remote teams, while creating meaningful career opportunities for professionals across Latin America. That human impact on both sides is something that inspires me every day.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jaime Nacach, an entrepreneur based in San Diego, and the proud founder and CEO of Virtual Latinos, a recruitment agency on a mission to connect US and Canadian companies with top-tier professionals from Latin America.
My background spans over 20 years in digital marketing, business strategy, and automation, but what truly defines me is my passion for building bridges between people, cultures, and opportunities. Virtual Latinos began as a personal need when I couldn’t find the right virtual assistant overseas. That challenge presented a significant opportunity to elevate talented Latin American professionals while addressing the hiring challenges faced by North American businesses.
What makes our brand truly unique is the human-centric approach we bring to remote work. We don’t just fill roles—we build relationships. Today, we’ve helped more than 900 companies grow with scalable remote teams, while also helping 1,300+ Latino professionals find meaningful remote jobs that fit their skills and lifestyle. What started as a personal need now thrives as a purpose-driven business creating social impact across borders. Right now, we’re expanding into new service categories and helping clients solve bigger operational challenges—not just with talent, but with strategy. It’s an exciting time for our company.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What relationship most shaped how you see yourself?
Without a doubt, the relationship that most shaped how I see myself is the one I have with my father. Growing up in an entrepreneurial family, I watched him build businesses with grit, integrity, and an unwavering belief in people. He taught me that leadership is about lifting others, creating opportunities, and staying grounded in your values. That example lives with me every day, especially now that we work together on Virtual Latinos.
Through his influence, I’ve come to see myself as someone who’s not only capable of solving business problems but also responsible for creating meaningful impact. I’ve learned to lead with values I try to pass down to my team and, most importantly, to my daughters. That relationship continues to shape the way I show up as a founder, a leader, and a father. He’s not just a mentor, but a true partner in my journey.
What’s something you changed your mind about after failing hard?
Early in my entrepreneurial journey, I used to believe that doing everything myself was the key to quality and control. I was convinced that no one could understand my vision better than me, so I micromanaged everything—from client communications to backend systems. However, after burning out and watching projects bottleneck due to my limitations, I realized I had become my company’s biggest obstacle. That failure wasn’t just hard—it was humbling.
That experience completely changed how I view delegation and trust. Today, I build remote teams where empowerment is the standard, not the exception. At Virtual Latinos, we don’t just hire virtual assistants—we build partnerships where everyone has ownership and room to grow. That shift in mindset has unlocked a level of efficiency and innovation I never thought possible. The truth is, you can’t scale if you’re afraid to let go. Now, I see leadership not as doing more, but enabling and empowering others more.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
One of the biggest lies in the outsourcing and virtual assistant industry is that “cheaper is better.” Too many businesses are sold on the idea that success lies in paying the lowest possible rates to offshore workers. But what they often overlook is the hidden cost of poor communication, cultural misalignment, and high turnover. You might save a few bucks upfront, but you’ll pay for it in mistakes, missed deadlines, and team fatigue. Actual value isn’t found in cheap labor—it’s in qualified, committed professionals who align with your company’s culture and goals.
Also, people wrongly believe that remote teams are inherently less productive or more challenging to manage. At Virtual Latinos, we’ve helped over 900 companies see the exact opposite. When you hire the right people and invest in clear processes, remote work becomes a key factor of every company. The truth is, the industry often underestimates the incredible talent in Latin America.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What will you regret not doing?
On a personal level, I’d regret not making enough space for my family along the way. I’m a proud husband and dad, and I’ve learned that success means very little if it doesn’t come with presence. I want to be there for bedtime stories, school milestones, or just a quiet dinner. So I make it a priority, because I really want to build a company I’m proud of and a life I won’t look back on with “I wish I had more time.”
That mindset isn’t just how I live—it’s the why behind Virtual Latinos.. We’re not just in the business of staffing—we’re in the business of designing better lives for our clients and virtual professionals. For me, that’s the kind of legacy worth building.
Contact Info:
- Website: https://www.virtuallatinos.com/
- Linkedin: https://www.linkedin.com/in/jaimenacach/
Image Credits
Virtual Latinos
