We recently had the chance to connect with Ashley Cruz and have shared our conversation below.
Ashley, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What is something outside of work that is bringing you joy lately?
Something outside of work that always brings me joy is my little family. My boyfriend and my dog and i recently moved into our first home together so I’ve been enjoying myself and them a lot!
Can you briefly introduce yourself and share what makes you or your brand unique?
Hola Mi Gente! My name is Ashley and I’m the owner of La Lune – a beauty studio. I specialize in curly haircuts, lived-in color, and barbering, and I love creating styles that celebrate my clients’ natural beauty. As a Latina and Gen Z stylist, I’ve built La Lune to feel like more than just a salon; it’s a space where community, creativity, and confidence come together.
What makes my studio special is the focus on individuality and inclusivity. I work with all hair types and ages, and I love helping people feel like the best version of themselves. Outside the chair, I’m passionate about collaborating with local businesses, giving back through community drives, and building a brand that uplifts others in the beauty industry.
Okay, so here’s a deep one: Who were you before the world told you who you had to be?
Before the world told me who I had to be, I was a free-spirited, hippie college girl who was vegan, always chasing new passions and trying to live in alignment with my values. I’ve always been empathetic, caring, and passionate, but back then those qualities were more repressed. Over time, through trial and error, I learned that it’s actually my empathy and openness that make me who I am. Now, I carry those parts of myself at the forefront of my personality. While I’m still naturally more reserved, I’ve realized the importance of opening up and letting people in, it’s what creates real connection.
What did suffering teach you that success never could?
Suffering taught me something that success never could. The loss of my friend Dante Longo during my third month of beauty school showed me how fragile and precious life really is. It pushed me into years of therapy, which not only shaped me personally but also changed how I move through my career. I learned to go hard for every moment, to give my all, and to not take time for granted. It also made me deeply aware that everyone is carrying secret battles we may never see, and that kindness, patience, and empathy can make all the difference. Success feels amazing, but suffering taught me how to live with intention and compassion.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
One of the biggest lies the hair industry tells itself is that beauty has to look a certain way; perfect, polished, filtered, and trending. The truth is, real people don’t live inside Instagram grids. Another lie is that “one size fits all,” whether it’s cuts, products, or techniques. Hair is personal, and forcing everyone into the same box just creates frustration and insecurity. And honestly, another big lie is that stylists have to burn themselves out to be successful. Hustle culture is glamorized, but I’ve learned that balance, boundaries, and authenticity create way more longevity than trying to keep up with an unrealistic standard.
Okay, so let’s keep going with one more question that means a lot to us: Are you doing what you were born to do—or what you were told to do?
I’m definitely doing what I’m born to do. I went to college and got the bachelors but after a year in the field, I got so bored. Doing hair fills my cup more than I ever imagined.
Contact Info:
- Website: https://Vivalalune.com
- Instagram: @lalunesaloon
Image Credits
Kayla Leitner, @cosmickaylacreative
Mia Ballesteros, @peachespov
